电视媒体的微信传播-研究——以央视新闻为例

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1、武汉理工大学硕士学位论文NewswithotherthreeTVmediaviacomparisonmethod.Inthestudy,IfoundthatWe-chatcommunicatesmoreeffectivethanmicroblog,especiallyintermsofitsinteractiveparticipation,andCCTVNewsdosebetterthanotherprovinceTVmedia.However,therearestillsomeproblemsexistintheWe-chatcommunicationin

2、thesideofoperating,advertisingandmarketing,whichneedstimetocompleteandperfect.Therefore,Ispecificallyproposesomeviablecommunicationskillsandbrandstrategiesforreference,whichwillproducegreatsignificanceforconsummatingchannels,enrichingcontentsandenhancingeffectsofWe-chatcommunicatio

3、n.Keywords:TVmedia;CCTVnews;We-chat;Interactivecommunication;SocialmediaIII万方数据武汉理工大学硕士学位论文目录摘要...............................................................IAbstract..........................................................II目录.....................................................

4、..........i第1章引言.........................................................11.1研究背景、目的及意义........................................11.1.1研究背景...............................................11.1.2研究目的...............................................21.1.3研究意义...............................

5、.................21.2相关文献分析和综述..........................................31.2.1国内外有关电视媒体的研究...............................31.2.2国内外有关电视媒体微信传播的研究现状...................41.3研究方法和思路..............................................61.3.1研究方法...............................................61.3

6、.2研究思路...............................................71.4本研究涉及的相关概念的界定..................................71.4.1微语境.................................................71.4.2朋友圈..................................................81.4.3整合传播................................................8第2

7、章电视媒体的微信传播现状.......................................92.1电视媒体的发展现状与趋势....................................92.1.1电视媒体的发展现状.....................................92.1.2电视媒体的未来走向....................................102.1.3央视新闻的发展趋势.....................................142.2电视媒体微信应用的基本概况.....

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