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1、华中科技大学硕士学位论文望。本文通过对2015年央视春晚与微信融合传播进行阐述和探讨，对电视直播晚会节目新的发展渠道提出设想，得出传播的一些新的经验和总结，以期望为电视直播综艺晚会节目与新媒体的结合传播提供参考性意见。关键词：综艺晚会微信传播模式传播效果II华中科技大学硕士学位论文AbstractWeChatgrowsasarapiddevelopment,asanemergingnewmedia,thedevelopmentcausedahugethreattoothertraditionalmedia.Infacingofthechallenges,Whetherthebiggestme
2、diaoftelevisionshouldchoosehardfighttorefusingitormergewithit?TheCCTVSpringFestivalgalaof2015tellsusthattraditionalmediashouldcorporationwithnewmedia.AccordingtoChinesehownet,ArticlesspecializinginWeChatandTVmediafusionisnotmuch,especiallythevarietylivepartyprogramintegratedwiththeWeChatcommunicati
3、onresearchisrare.Inthispaper,ontheresearchofthisaspect,IwillchoicetheCCTVSpringFestivalgalaof2015asacaseinthispaper.Thispaperisdividedintofivechapters.First,fromtheintroductiontostart,usingaliveshowandmicro-channelconvergencetoanalysesthemeaningandanalysisthereasonofselectCCTVSpringFestivalGalaof20
4、15ascasestudies.NextcontentwillanalysesthemainelementsandmainmodeoftransmissionThefirstchapterisanintroduction,consiststhesourcesoftopics,significanceofthetopicpapers,innovationandthesuccessfulexperienmentwhichwecanuseintheotherplaces.ThesecondchapterisaboutthethingsonTVshows,thefirstsectionisthede
5、finitionfortheconceptofvarietyshow.Thesecondsectionanalysissignificanceoftheuseofmicro-channelpropagationvarietyshow,ThensectionthreeresearchedthestatusofconvergencefromWechattoTVvarietyshow,thelastsectiondescribesthereasonsforchoosingtheCCTVSpringFestivalEveningof2015asarticlecase.Thethirdchaptera
6、nalyzesthemaincontentsoftheCCTVSpringFestivalEveningof2015withthespreadofmicro-channelintegration.Includingthedisseminationofmicro-channeldynamicanalysis,integrationanddisseminationofstatusSpringFestivalmicro-channelanalysis,andthensummarizestheadvantages.Thefourthchapteristhecommunicationanalyzest
7、otheconvergenceofWechatandCCTVSpringFestivalGalaof2015.ThiscontentisbasedonthetheoryofLasswell's5Wmode.Thismodeincludeanalysiscommunicator,audience,content,channelsandeffects.Thefinalchapterofthisarticleist
