基于企业营销需求视角的微电影广告-研究

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1、researchstatusandmethods．Thesecondchapterissummarizethemicro-filmadvertisement，definitiontherelatednotionofmicrofilmadvertising．Onthebasisofdef'mition，differenceofmicrofilmadvertisingandshortdrama,viralvideoispointedout．Introductionmicro—filmadvertisingbackground，adve

2、rtising，andcombinedwiththepresentmarkettoanalyzethesurvivalstatusofmicrofilmadvertising．Thethirdchapteristhefocusofthispaper,from1timesto3timesthemarketingmarketing，Theenterprisemarketingdemandhaschanged，alsoabsence．Todoadetaileddiscussioninthischapter,thebackgroundch

3、angeofenterprisemarketingdemandshift．Thefourthchapteristalkingaboutthetransitionperiodinmarketing，microfilmadvertisingjustfitthenewdemandofenterprisemarketing．Thisisthefundamentalreasonwhythesurvivalanddevelopmentofthemicrofilmadvertising．Thischapteralsoclassifiesthem

4、arketingmodeaboutmicrofilmadvertising．Thefifthchapteristheauthorofhisownpracticeexperience，thedataobtainedbasedon，onthemicrofilmadvertisingcase—WantongAutomobileCity119withmyyouth”，all—roundanalysisfromtheaspectsofmaking，execution,communicationmedia,communicationeffec

5、tassessment，andfromthecasehighlightsthemicrofilmadvertisementcreation,disseminationofpersonalrecommendations．Thesixthchapterextendsfromthefifthchapter,throu曲theWantongAutomobilemicrofilmsuccessfulmarketingcase，thewritercombinesthelatestrequirementsofenterprisemarketin

6、g，respectivelyfromthetransformationofenterprisemarketingidea,microfilmadvertisingmarketing”winning”，aswellasthemicrofilmadvertisingbringstoenterprises”newvalue”threeaspectsofanalysis，provedthatmicrofilmtheemergenceofadvertisingandmarketingthenewdemandtofit，andtheneces

7、sityofmicrofilmadvertisingforthecurrentmarket．Theseventhchapteristoexplorequalityofmicrofilmadvertisementdevelopmentenvironment,andsummarizedtheinsufficiency，hopeICanmakeadeeperinthefuture．Inaword，micro．filmadvertisingisaneweraofmarketingaweaponofsharp，isIVanewartform

8、differentaudienceswilllovetoseeandhe她theauthorconductstheresearchtoits，haswiderangeofacademicandrealisticsignificance．Keywor