基于企业营销需求视角的微电影广告-研究

基于企业营销需求视角的微电影广告-研究

ID:34163110

大小:1.89 MB

页数:42页

时间:2019-03-04

基于企业营销需求视角的微电影广告-研究_第1页
基于企业营销需求视角的微电影广告-研究_第2页
基于企业营销需求视角的微电影广告-研究_第3页
基于企业营销需求视角的微电影广告-研究_第4页
基于企业营销需求视角的微电影广告-研究_第5页
资源描述:

《基于企业营销需求视角的微电影广告-研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库

1、researchstatusandmethods.Thesecondchapterissummarizethemicro-filmadvertisement,definitiontherelatednotionofmicrofilmadvertising.Onthebasisofdef'mition,differenceofmicrofilmadvertisingandshortdrama,viralvideoispointedout.Introductionmicro—filmadvertisingbackground,adve

2、rtising,andcombinedwiththepresentmarkettoanalyzethesurvivalstatusofmicrofilmadvertising.Thethirdchapteristhefocusofthispaper,from1timesto3timesthemarketingmarketing,Theenterprisemarketingdemandhaschanged,alsoabsence.Todoadetaileddiscussioninthischapter,thebackgroundch

3、angeofenterprisemarketingdemandshift.Thefourthchapteristalkingaboutthetransitionperiodinmarketing,microfilmadvertisingjustfitthenewdemandofenterprisemarketing.Thisisthefundamentalreasonwhythesurvivalanddevelopmentofthemicrofilmadvertising.Thischapteralsoclassifiesthem

4、arketingmodeaboutmicrofilmadvertising.Thefifthchapteristheauthorofhisownpracticeexperience,thedataobtainedbasedon,onthemicrofilmadvertisingcase—WantongAutomobileCity119withmyyouth”,all—roundanalysisfromtheaspectsofmaking,execution,communicationmedia,communicationeffec

5、tassessment,andfromthecasehighlightsthemicrofilmadvertisementcreation,disseminationofpersonalrecommendations.Thesixthchapterextendsfromthefifthchapter,throu曲theWantongAutomobilemicrofilmsuccessfulmarketingcase,thewritercombinesthelatestrequirementsofenterprisemarketin

6、g,respectivelyfromthetransformationofenterprisemarketingidea,microfilmadvertisingmarketing”winning”,aswellasthemicrofilmadvertisingbringstoenterprises”newvalue”threeaspectsofanalysis,provedthatmicrofilmtheemergenceofadvertisingandmarketingthenewdemandtofit,andtheneces

7、sityofmicrofilmadvertisingforthecurrentmarket.Theseventhchapteristoexplorequalityofmicrofilmadvertisementdevelopmentenvironment,andsummarizedtheinsufficiency,hopeICanmakeadeeperinthefuture.Inaword,micro.filmadvertisingisaneweraofmarketingaweaponofsharp,isIVanewartform

8、differentaudienceswilllovetoseeandhe她theauthorconductstheresearchtoits,haswiderangeofacademicandrealisticsignificance.Keywor

当前文档最多预览五页,下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页,下载文档查看全文
温馨提示:
1. 部分包含数学公式或PPT动画的文件,查看预览时可能会显示错乱或异常,文件下载后无此问题,请放心下载。
2. 本文档由用户上传,版权归属用户,天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容,确认文档内容符合您的需求后进行下载,若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误,付费完成后未能成功下载的用户请联系客服处理。