微博政治动员与引导措施论析——以新浪微博杨达才事件为例

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1、万方数据东北大学硕士学位论文AbstractResearchonMicro-blogPoliticsMobilizationandGuideMeasures，TakingYangDacaiIncidentasAnExampleAbs仃actThe33rdCNNICreportshowsthat,theamountofChinesenetizenshadincreasedby53．6million，reaching618millionuntilDecember2013，andpenetrmionofintemetWas45．8％．3．7％morethanitintheendof2012．

2、Thegrowthrateofcitizenscontinuedtobeslow．Overall，thedevelopmentthemeofChina'sInternethasbeenconvenedfrom”moreuniversal”to”deeperuse”，andonlinemediagrowingtendencytociviliansSOthatmoreordinaryuserscouldbethesubjectofpoliticalparticipantsinthenetwork．Sinceinceptedin2009，SinaWeiboquicklyassembledah

3、ugenetworkpopularity,andhasplayedanincreasinglyimportantinfluenceasaleadingnetworkingplatformforinformationdissemination．SinaWeibohada540millionregisteredusersbytheendof2013andbecameoneofthemainactivitiesofChineseintemetactivity．Tosomeextent，themicro·blogpromotesthegrowthofcivilsociety,andenhanc

4、etheenthusiasmofcitizens’politicalparticipation．WeiboCanbemoreeasilyusedthantheblog，astheinformationexchangingonitismoreconvenientandrandomness，makingusershaveabroaderscaleandIjreedomspacetodiscussthepublicissues．YangDacai，formersecretaryofShaanxiProvincialWorkSafetySupervisionBureau，Wastakenaph

5、otoatthecrashsiteinYan'anwhileheWassmiling．WhenthisphotoWaspostedintheNet，Peoplefeltveryangry,andpointedouthepossessedmanywatches，whichgeneratesamassivenetworkanti-corruptionmobilization．Micro—blogwasincreasinglybecomingthemainpositionsofpoliticsmobilization．27daysaftertheissueoutbreak，YangWasdi

6、smissed．Basedonsocialpoliticalproblemsasastartingpoint，thispaperisdiscussingthehappenreasonsofthemicro—blogpoliticsmobilization，andexploringactualdevelopmentoftheexistingproblemsofmicro—blog．Themicro-bloghastraditionalmediacharacteristicsandtechnicalfeaturesoftheuniquesignificanceofpoliticsmobil

7、ization．TheInfluenceofpoliticsmobilizationeventarebothpositiveandnegative．Byanalyzingthereasonsforthenegativeimpactofmicro—blog，thispapertriestoproposeasocialregulationstrategytohelpmicro—blogtoplayapositivepoliticalfunction