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1、华中科技大学硕士学位论文AbstractIntheeraofmobileinternet,asamoremobileandmoreimmediatecarrierofinternet,micro-blogmakesitselfhavetheabilityoflinkagecentralizationandmobilizationsothattheriskoftheinternetvirtualcommunityisincreased.However,inthemeantime,micro-blogoffersgoodoppo

2、rtunitiesforthePartyandthegovernmenttoinvolveininternetcommunityandnetizensandalsobecomesaveryimportantavenueforthePartyandthegovernmenttoknowandadministratetheinternet.Themicro-blogbehaviorsofthegovernmentagenciesandofficialsbecomemoreactive.Theyarealsoreshapingth

3、eimageoftheofficialspromotingtheinteractionbetweenofficialsandpeoplegradually.Therefore,anewinternetpoliticalecologyisestablished.Facingthecomplexnetworkenvironmentandmultiplenetworkdiscoursesystem,wehavemanyquestions.Whatisthefeatureoftheofficials’micro-blogsdisse

4、mination?Whatistheeffectoftheofficials’micro-blogsdissemination?Isthereaparadigmoftheofficials’micro-blogs?Basedoncombingthepresentsituationwithbasictheoryoftheofficials’micro-blogs,thesamplesinthepaperareselectedfromthe10officials’micro-blogsinsina.comcomingfromdi

5、fferentgrades,statesandagencieswithscientificresearchmethods.Weanalyzethefivemajorelementsoftheofficials’micro-blogdissemination,thatis,propagatorscontentmediaacceptorsandpropagationeffectsfromvariousaspectsbycontentanalysis.Wefindtherulesintheofficials’micro-blogd

6、issemination,suchasthat,theattitudesoftheofficials’micro-blogsareneutralorpositive;officials’micro-blogsmainlyaffectthefanscomingfromthesamestate;officials’micro-blogareannouncedinnormaltime;commentsofthearewidespreadinonehouraftertheannouncementoftheofficials’micr

7、o-blogs.Inthemeantime,thepaperalsotriestogivesomehelpfulsuggestions,suchas,officialsshouldpromotetheinteractionwiththeirfans;officials’micro-blogsshouldcombinetheirgovernmentalidentitywithfolksyidentity;theofficialsshouldenhancetheirabilityofmedialiteracy.Keywords：

8、Officials’Micro-blogsDisseminationofMicro-blogContentAnalysisII华中科技大学硕士学位论文目录摘要..................................................................