微博传播模式下的公共危机管理挑战

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1、Surroundingthegenerationofrumorsandthespreadofrumorsinmicro—blog，thethesisfocusesontheuseofmicro—blogfunctionandmodeoftransmission，analyzestherelationbetweenmicro—blogandpubliccrisismanagementfromseveralaspects，suchastheory,reality,technology,andthenproposecorrespondingmanagement

2、approach．Thispapercanbeexpandedlogicallyasfollows：Firstly,wedescribewhatmicro—blogis，andsummarizethehistoryofmicro—blogandthecharacteristicsofmicro—blog，whichresultintherapiddevelopmentofmicro—blog．Secondly,weanalyzethecharacteristicsanddisseminationofpubliccrisis，especially,theg

3、amingrelationamongthegovernment，themedia，andthepublic‘cri"‘，whichfoundationforprogramthepublicincrlslscommunicationwhichsetaloundationfortherofframofthe，micro—blogpubliccrisismanagement．Thirdly,weplaceemphasisonanalyzingthemodeoftransmissionofmicro—blog，andanalyzetechnicallytheth

4、reemodespointofmulti—mode，viruspropagationmodeandinteractivedisseminationrespectively．Befamiliarwiththelawoftheflowofinformationinamicro—blogenvironment，whichcanprovidetechnicalsupportforpubliccrisis，whichareinducedbymicro—blognJmOrS．Fourthly,understandthecurrentsituationandprobl

5、emsofChina’Smicro—blogpubliccrisismanagementwithspecificcases，andprovideabasisforfurtherimprovementofthemanagement．VLastly,basedonthelackofpublicadministrationofmicro—blog，weproposesomecopingtactics，whichhaspracticalsignificance．KEYWORDS：Micro—blog，InformationCommunication，Crisis

6、ManagementVV目录绪论．⋯⋯⋯⋯．．．．．．⋯．．．．．⋯⋯⋯．．．．⋯．．．．．⋯⋯．．．．．．⋯⋯．⋯10．1选题背景和研究意义．⋯．⋯⋯⋯⋯⋯⋯．．．⋯⋯．．．⋯⋯⋯⋯．10．2国内外相关研究动态．⋯⋯⋯⋯．．．．⋯⋯．⋯⋯．．⋯⋯⋯⋯．．．3第1章相关概念分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯61．1微博解密．．．⋯⋯⋯．．．．．．．．．．．．．．．．．．．．．．．⋯⋯⋯⋯⋯⋯⋯61．1．1微博的内涵⋯⋯⋯．⋯⋯．．．．⋯．⋯⋯⋯⋯．．．．．．⋯．．．．⋯61．1．2微博的历史沿革⋯⋯⋯．．⋯⋯⋯．．．．．．．．．．．．．⋯．．．．．

7、．．．．⋯61．1．3微博的主要特点⋯．．⋯⋯．⋯．⋯⋯．．．⋯⋯．．．．．．⋯．．．．⋯．81．2公共危机．．．．．．．⋯．．⋯．．．．．．．．．⋯．．．．．．．．⋯⋯．．⋯⋯⋯．⋯81．2．1公共危机的内涵和特征⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯81．2．2危机的传播⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯．．⋯91．2．3危机管理与应急的区别比较⋯．．⋯⋯．⋯⋯⋯⋯．⋯⋯⋯⋯lO1．2．4微博与公共危机的关联性⋯⋯⋯⋯⋯．．．⋯⋯．．⋯．．．⋯⋯．11第2章微博传播模式分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．1微博技术的核心概念．⋯．⋯．⋯．．．．．．

8、．．．．．．．．．．．．．⋯．．．．．．⋯．．122．2点对多辐射模式分析．．．