w公司产品策略改进与实施方案分析

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1、本文为W公司提出了在国内机构市场上拓展产品组合宽度、拉伸W金融终端长度以及加深现有产品深度；在国际市场上聚焦中国金融数据和资讯服务的缝隙市场；在个人市场聚焦股票产品线的产品策略。并提出了相应的实施方案和实施建议。通过本文的分析，从产品策略层面，为W公司实现长远目标、实现持续快速发展提供了一定的借鉴意义。关键词：金融信息服务，产品组合，产品策略，细分市场万方数据THERESEARCHOFWGROUPFORPRODUCTSTRATEGIESABSTRACTWGroupisaleadingcompany

2、inthebusinessareaoffinancialinformationservice,therateofWgroup’sincomehasdecreasedforfewyears.Thepaperresearchedtheindustryenvironmentandmarketandgivenadvisesandproposalaboutproductstrategies.TheproductandserviceofWGroupissimplexandthemainproductisWFi

3、nancialTerminalwhichcontributesover80percentofincome.ThefinancialdataandnewswouldbeprovidedbytheWFinancialTerminalwhich’ssalesareclosetothesaturationinthemarket.Themarketoffinancialinformationservicecandivideintothreesegmentmarkets:“front”,“middle”and

4、“back”andthefrontmarketincludedataandnewsmarketandtradingservicemarket,themiddlemarketmeansmainly万方数据riskmanagementserviceandthebackmarketismainlysettlementssystemservice.IntheChinamarket,thereisnoverypowerfulcompetitorsandexcellentsolutions,buttheyha

5、vemanyoutstandingcompaniessuchasBloombergandThomsonReutersintheoverseamarket.ThecustomerneedsandthepotentialmarketareverybigintheChinasegmentmarkets.WGroupshouldchangefromthedataandnewsserviceagencytothecomprehensiveservicesagencyincludingtradingservi

6、ce,riskmanagementandsettlementsystem.Thepapergivenadvisesabouttheproductstrategies:enhancingthewidthandlengthofproductportfoliointheChinafinancialmarket,focusingontheChinafinancialdataandnewsserviceintheoverseamarketandfocusingonthestockproductintheCh

7、inacustomermarket.TheproposalofproductstrategiesalsobegiveninthepaperKEYWORDS:FinancialInformationBusiness,ProductPortfolio,ProductStrategies,SegmentMarket万方数据目录第1章绪论.....................................................................................

8、.......................................................11.1选题背景和意义.........................................................................................................................11.2研究的思路、方法和框架.........................................