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《传统媒体微信公众平台内容推送的研究——以“央视新闻”、“中国的青年报”和“壹读”为例》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractAbstractWiththecontinuousdevelopmentofinformationtechnology,thenewmediahasbecomeacommonandpopularmedia,widespreadapplicationofmobileInternetchattoolandintelligentmobilephone,promptednewsdisseminationwaychange.Inordertocopewiththeimpactofnewmedia,traditionalmediahavebeguntoactively
2、exploreproductionmodeofnewmediacontent,WeChatpublicplatformhasbecomeanimportanttoolfortraditionalmediacontentpushandexpandbrandinfluence.BecauseofWeChatpublicplatformhasthecharacteristicsofcontentisrichandvaried,mediumisconvenientandquick,onlineandofflineiseffectiveinteraction,userselecti
3、onisthestronginitiative,thetraditionalmediacanimplementdifferentiationmanagementforpushprocessontheplatform,inordertoachievethepreciseofcontentpush,theinitiativeofcontentaccept,thevalueofcontentfeedback.ThreetraditionalmediaWeChatpublicplatform:“CCTVnews”,“ChinaYouthDaily”and“iRead”,exist
4、ssimilaritiesanddifferencesincontentpush,andformedtheircharacteristicsgradually,thisisbecausethemediaanditsbackground,characteristics,andmodeofoperation.However,therearesomeproblemsthatcannotbeignoredincontentpushoftraditionalmediaWeChatpublicplatform,includethemainstyleissingle,thehomoge
5、nizationofcontentisserious,involvingthemediatort,theeffortsofcontentpromoteisweaker.Inthefaceoftheseproblems,traditionalmediashouldusethemediaresourcesreasonably,changetheideasofcontentproductionanddissemination,graspthecharacteristicsofcontentandthestyleofplatform,increaseeffortstopromot
6、ethecontentofplatform,dothedockingplatformandrelevantassurances,topromotethedevelopmentoftraditionalmediaWeChatpublicplatforminthefuture.KeywordsWeChatpublicplatformContentpush“CCTVnews”“ChinaYouthDaily”“iRead”II目录目录第1章绪论····································································
7、·················································11.1研究背景······················································································································11.2研究目的及意义················································································
