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ID:33428234
大小:2.33 MB
页数:58页
时间:2019-02-25
《kik类用户持续使用影响因素的动态跟踪实证的研究——以腾讯微信为例》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、重庆邮电大学硕士论文AbstractinVestigationareexactlymatchedbyusingEXCEL,alldtheresultshowsthat228peoplefilledinquestiomlairesbothduringthefirstinVestigationalldthefollow—upinVestigation.SPSSl7.0andLISI也L8.7areusedtotestdiscdmination,ValidityarldreliabilityofthesedataalldtoconductconfimlatoDrf.
2、aCtoraIlalySisalldstnlcturalequationmodelaJlalysis.Mutualinnuencerelationsllips锄ongallVariablesaIldtheirinnuenceonusers’imentiontouseWechatcontinuouslyarediscussed.Asisindicatedbytheempiricalstudy:④Thefactorsoffirstsurveyinnuencingcontinuoususagearesatisf.action,conVellience,subject
3、iVenom,a11d衔endcontactinguse如lIless;thefactorsofsecondsurveyinnuencingcontinuoususagearesatisfaction,convellience,subjectivenom,伍endcontactingusemlIlessa11dentertaining.②TheV撕ablesa虢ctingfactors’thestabilityaJldchallge:(1)ThestableiIlfluencef.actors:TheconVellientisastablefactortoin
4、fluencing衔endsuse如1ness,aIldme衔endsuse向lness,meetingnew衔endsusemlness,entertaimnentarestablef犯torstosatisfaction.Thee虢ctofcontinuoususestabilityfactorsareincludingofsatisfaction,conVenient,subjectiVeno肌,衔endsuse向1.(2)TheindividualuIlstableinnuencefactors:EntertairⅡnenthaSnoefrectonm
5、ewei.checkcontiImallceintentionatfirstsuⅣey,butatthesecondsurveyithassigIlificantinnuence.AndtheconveIliencehaScon仃aryresultwllichconlpareswithentenaiment.TheconVeIliencehassi鲥fic锄innuenceonthemeetingnew衔endsusemlnessattllefirStsurveMbutatthesecondsun,eyhadnoe虢ct.(3)Meetingnew衔endsu
6、semlnesshasnosigIlificante虢ctonthewei—checkcontinuallceintentionat觚osurveys.⑨DecreasingorderofimportanceaSmeinnuencingfIactorsofpeoplewimoutmicro。ch猢elinthesecondsurveyis:su巧ectiVenom,entertailling,衔endcontactingusemllless,conVenjence,a11dmaI(ingnew衔endsusemlIless.meauthorputsf-onⅣa
7、1.drelatedp01icysuggestionsforⅪkoperatorsmathowtomaintainaIldimproVetheusercontinuoususagebasedonmeaboveresearchcoTlcll】sjoTlKeyWbrds:Wechat;Kik印plications;contimIoususage;innuencingf.actors;dyll锄ic;fOllow—upIV重庆邮电大学硕士论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
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