中德企業文化差异及在合资公司中的整合研究

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1、哈尔滨工业大学管理学硕士学位论文AbstractInthepresentworldofeconomyglobalization,facingincreasinglycomplexcompetitionenvironmentandcomplicatednationalculturedifference,decreasingjointventureintegrationcostandcreatinggreatcorporateculturehasbecomeanewsourceformoderncompaniestobuildcorecompetitivecapabilityandcompet

2、itiveadvantage.Howtoidentifyandconstitutecross-culturalintegrationmodelhasbecomethegroundworkforimplementingcross-culturalmanagement.So,itbecomeshelptoanalyzemanagementissuesanddifficultiesoriginatedfromculturaldifferencesbetweenjointventuressothatmoreunderstandingsareacquireduponthefunctionsofcul

3、turalvalueandbehaviorexpectationintheoperationofeconomyandmanagementofenterprisesandthatpropercoordinationcanbemadebetweenChineseandGermany,italsohasbeenavitalissuegainingmoreandmoreattentionfrombothscholarsandjointventures.Atpresent,bilateraltradeandjointly-fundedbecomesincreasingbetweenChinaandG

4、erman,atthesametime,cultureconflictshaverepresentativeinbothsideandGermanycorporateculturehastypicaluniqueness,however,scholarsstudiedlessaboutthisathomeandabroad.Underthisbackground,thispapergoesfurtherresearchaboutthisissue.Thisthesisrunsthroughculturetheoriesanddiscussesseveralpointsindetailsce

5、nteredonhowtoestablishcorporatecultureintegrationframeworkandhowtoapplyculturedifferenceknowledgetoSino-Germanjointventureactivities.Thethesisstartswiththesubjecttobestudiedfollowedbyliteratureretrospectioninthefieldofcorporatecultureandcross-culturalmanagementbothinhomeandabroad.Itdiscussestheint

6、errelatednationculturetheoryandnature,types,influencefactorandcharactersofcorporateculture.What’smore,itanalysestherelationandinfluencebetweennationalcultureandcorporateculture,andexploresamodelbyidentifyingsomekeyinfluencefactor.Thethesisalsoelaboratestheoryinthecross-culturalmanagement,discusses

7、itsdevelopmenttrendandcorrespondingstrategies.ThispaperalsodiscussesthesimilaritiesanddifferencesofChinaandII哈尔滨工业大学管理学硕士学位论文Germannationalcultureandcorporateculturefromculturedifferences.Afteranalyzingandcompari