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1、AbstractTheworldeconomyisintransitionfromproductioneconomytoserviceeconomycurrently,ChinaNationalBuildingMaterialsGroupCorporation(CNBM)iskeepingupwiththetrendofeconomicdevelopment,andCNBMInternationalCorporation(CNBMInternational)seizesthisopportunitytightly,andsuccessfull
2、ylaunchedthe1stNonthirdpartye-commerceplatform(OKorder.com)in2011,whosemaincharacteristicareself-supportandspottransaction.CNBMInternationalhasestablishedstrategicpartnershipswithhundredsofdomesticmanufacturersandsoundbusinessrelationswithclientsfrommanycountriesinpastdecad
3、es,it’sthehighlightedadvantageofOkorder.comcomparingwithothercross-bordere-commercecompanies,andthisadvantagehaslaidasolidfoundationforOkorder.com’sassmoothstartinfuture.Meanwhile,comparingwithotherexperiencedcross-bordere-commercecompanies,asAlibaba.comCorporationandMadein
4、China,whataretheadvantagesanddeficienciesofoperationmodeandprofitwaysforOKorder.com?TheproblemsexistedinOKorder.comafter4yearsoperationandthedevelopmentsuggestionstoOKorder.comarethefocusofthisarticle.Inthisarticle,modelof3W2HanalysisthebusinessmodelofOkorder,pointedoutitss
5、erviceorientation,customer,customerdistribution,goalachievemodeandprofitmode;usingSWOTmodelanalysisofOkorder’soperatingenvironment,cleartheinternalstrengths,weaknessesandexternalopportunitiesandchallenges;throughthecomparisonanalysisofAlibaba,Chinamanufacturingandsomeotherf
6、oreigntradewebsite,itispointedoutthattheoperationriskofOkorderandgivesomedevelopmentsuggestioninthefuturetoOkorder.Themaintasksofthisarticledonearefollowing:1.Expressthedevelopmenthistory,thecurrentstatusandtrendofB2Be-commerceinChina.2.Analyzethemajorinternationaltradewebs
7、itesofB2Be-commerceinChina,speciallyanalyzethebusinessmodelandprofitwaysofAlibaba.comCorporation,Globalsources,Hc360.Com,MadeinChina,comparisonwiththebusinessmodelofOkorderleadstotheadvantagesanddisadvantagesofit.3.ComparewiththemajorinternationaltradewebsiteofB2Be-commerce
8、mentionedabove,using3W2HandSWOTmodel,giveadetailedanalysisofbusinessmodelofOkorder
