济南隆昌公司市场营销战略的研究

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1、盔擅塑王蠢望妻幽塑主黧堡逖摘簧孛邂ATV萼予业经避缀愆凡年的迅遮发麟，基经达到窜产50箩万辅麴觌模，并继续显现迅鼗增长熬态势。农雹躲^TV市场快遴增长的劂埘，ATv的市场竞争明：蟪也发生臣失变位。随着外部环境静变亿和形势豹发震，企渡瑟稿藿诸多熬极逞强糕藏。公翅必须审时度势，藿掇旗鼓，，从战略角度全面审视国内外ATV行业、市场，搽索冒内ATV企娩蜘发菇道路{在新的环境条件下，精心构筑企娅经营帮发震酶液络优势。本文以姥为爨粒，在接懿、阚述星凑羚ATv舒韭观状、面浆鲍瓤遇殷挑战、点要ATv制造厂经管状穗豹基础土，以游悫隆基运动事维《造礴限公司为例，分据公词在目前所处的环境条律下，箕繇裾韵覃亍攮

2、篷力戳赦现存鹣缝营、发震闰嚣，弗缝合箕鑫身懿特点靼优势，如何确定市场营销战略。本文对该公司的主要竟争辩葶进行了簿逡分析；对内辩能力避行了分析釉评价，谈定其在中阉ATV费业中楚予孛上游煮争她攮。运用战峨管理璞论中的SWOT分柝方法对公司魏魏会鞠威胁、优势鞠劣势进行练含鲻板，总续如该公司应选捶的市场营销战略是熊中战略，稽定戳歃美为主鬻器标枣场、潋运动罂和安耀罄车辆攘客为鼬努枣场，产熊定位为中简档品质、中低价格，制订了藏体的市场营销组合策略，并提出了公司营销战路实施过程中的麓镥8措施。荚键镯：ATV；济磁潦晏凳镯{枣爆蘩销战髌；SWOT龄耩；集中戏雅游南隆鹄公司市场篱蛸战略研究TheMarke

3、tingStrategyInvestigationofJinanLongchangCorporationAbstractAfterafewyeatsrapiddevelopment,althou曲timeisnotlong,theOutputofChineseATVindustrynowachieves500thousandsATVsayear}andnowthestateshowit,sstillgrowingrapidly。AlongwiththeATVsmar蛰etdeveloping,哦omarketcompetitionenvironmentschangesgreatlyint

4、heworld。Inthefaceofsuchstates,theATvsmanufactoriesfacedwithmanyopportunitiesandchallenges．Dependingonthem,CMneseATVscorporationsmustconsiderthesituationanddiscernhimself,process8generalscanfromthestratagicpointoftheviewform舛kctandATVindustry茳珏ovextheworld，andthenseekafterafightdevelopingway协build

5、corporationsstrategicadvantageseriouslyatnewenvironmentscondition。Thispaper搿VeSyoualookaboutthesituationof随ines#andinternationalATVsindustrybaseofATVsmanufactoriesworkingstatusthatincludesopportunitiesandchallengesinfrontofChineseATVscorporationsalpresent．IttakesJinanLongchangSportsVehicleManufac

6、turerCo．,LTDforanegalnpleandanalyzestheproblemsofit．Thispaperwilldiscussthat，underthepre№ntextemalcircumstances，how蜘setit'smarketingstrategycouldLongchangCorporationmakeprogressafter氇斓随塔overitsadvantagesandpeculiarity+孙earticleinvestigatesintoitsmaincompetitorsthroughcarefulselectionandanalysis。a

7、ndthenevaluationoftheinternalcapacity,confirmitscompetitivepositionismiddling-advancedstationOfATVindustryinchina．Inconclusion．thearticleadoptstheSWOTanalysismethodofsuate#emanagementtheoryandcombiningitsopportunitiesa