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ID:32277959
大小:3.56 MB
页数:85页
时间:2019-02-02
《济南隆昌公司市场营销战略的研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、盔擅塑王蠢望妻幽塑主黧堡逖摘簧孛邂ATV萼予业经避缀愆凡年的迅遮发麟,基经达到窜产50箩万辅麴觌模,并继续显现迅鼗增长熬态势。农雹躲^TV市场快遴增长的劂埘,ATv的市场竞争明:蟪也发生臣失变位。随着外部环境静变亿和形势豹发震,企渡瑟稿藿诸多熬极逞强糕藏。公翅必须审时度势,藿掇旗鼓,,从战略角度全面审视国内外ATV行业、市场,搽索冒内ATV企娩蜘发菇道路{在新的环境条件下,精心构筑企娅经营帮发震酶液络优势。本文以姥为爨粒,在接懿、阚述星凑羚ATv舒韭观状、面浆鲍瓤遇殷挑战、点要ATv制造厂经管状穗豹基础土,以游悫隆基运动事维《造礴限公司为例,分据公词在目前所处的环境条律下,箕繇裾韵覃亍攮
2、篷力戳赦现存鹣缝营、发震闰嚣,弗缝合箕鑫身懿特点靼优势,如何确定市场营销战略。本文对该公司的主要竟争辩葶进行了簿逡分析;对内辩能力避行了分析釉评价,谈定其在中阉ATV费业中楚予孛上游煮争她攮。运用战峨管理璞论中的SWOT分柝方法对公司魏魏会鞠威胁、优势鞠劣势进行练含鲻板,总续如该公司应选捶的市场营销战略是熊中战略,稽定戳歃美为主鬻器标枣场、潋运动罂和安耀罄车辆攘客为鼬努枣场,产熊定位为中简档品质、中低价格,制订了藏体的市场营销组合策略,并提出了公司营销战路实施过程中的麓镥8措施。荚键镯:ATV;济磁潦晏凳镯{枣爆蘩销战髌;SWOT龄耩;集中戏雅游南隆鹄公司市场篱蛸战略研究TheMarke
3、tingStrategyInvestigationofJinanLongchangCorporationAbstractAfterafewyeatsrapiddevelopment,althou曲timeisnotlong,theOutputofChineseATVindustrynowachieves500thousandsATVsayear}andnowthestateshowit,sstillgrowingrapidly。AlongwiththeATVsmar蛰etdeveloping,哦omarketcompetitionenvironmentschangesgreatlyint
4、heworld。Inthefaceofsuchstates,theATvsmanufactoriesfacedwithmanyopportunitiesandchallenges.Dependingonthem,CMneseATVscorporationsmustconsiderthesituationanddiscernhimself,process8generalscanfromthestratagicpointoftheviewform舛kctandATVindustry茳珏ovextheworld,andthenseekafterafightdevelopingway协build
5、corporationsstrategicadvantageseriouslyatnewenvironmentscondition。Thispaper搿VeSyoualookaboutthesituationof随ines#andinternationalATVsindustrybaseofATVsmanufactoriesworkingstatusthatincludesopportunitiesandchallengesinfrontofChineseATVscorporationsalpresent.IttakesJinanLongchangSportsVehicleManufac
6、turerCo.,LTDforanegalnpleandanalyzestheproblemsofit.Thispaperwilldiscussthat,underthepre№ntextemalcircumstances,how蜘setit'smarketingstrategycouldLongchangCorporationmakeprogressafter氇斓随塔overitsadvantagesandpeculiarity+孙earticleinvestigatesintoitsmaincompetitorsthroughcarefulselectionandanalysis。a
7、ndthenevaluationoftheinternalcapacity,confirmitscompetitivepositionismiddling-advancedstationOfATVindustryinchina.Inconclusion.thearticleadoptstheSWOTanalysismethodofsuate#emanagementtheoryandcombiningitsopportunitiesa
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