《基于SEM的饭店顾客满意度测评模型研究》

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1、基于SEM的饭店顾客满意度测评模型研究—2013.12.26题目：基于SEM的饭店顾客满意度测评模型研究1基于SEM的饭店顾客满意度测评模型研究—2013.12.26基于SEM的饭店顾客满意度测评模型研究目录一．背景.....................................................................................4二．结构方程模型概述....................................................

2、...........42.1结构方程模型简介.........................................................42.2SEM的结构...................................................................42.3结构方程模型的建模过程..............................................62.4结构方程模型的优点.........................

3、..........................6三．SEM在饭店满意度测量的应用...........................................73.1模型设定：基于ACSI的饭店满意度理论模型..........73.2变量说明........................................................................8四．实证分析................................................

4、.............................104.1基于ACSI的顾客满意度因果关系路径图....................104.2变量说明......................................................................114.3调查问卷.......................................................................114.4信度检验...............

5、........................................................124.5数据配对样本t检验分析..............................................134.6拟合因子.......................................................................13五、模型修正..................................................

6、...........................16六、结论与讨论.........................................................................17七、参考文献.............................................................................19附页1：问卷调查表...................................................

7、................202基于SEM的饭店顾客满意度测评模型研究—2013.12.26附录2SPSS操作过程................................................................221.数据截图..........................................................................222.均值、方差和偏差截图....................................

8、...............223.信度分析方法..................................................................234、可靠性截图...................................................................235、成对样本检验截图.............................