基于信任的物流服务商评价分析

《基于信任的物流服务商评价分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、t-ABSTRACTTHEItESEARCHOFLOGISTICSSERVICEPROVIDERSEVALUATIONBASEDONTRUSTWiththerapiddevelopmentofeconomicglobalization，moreandmoreenterprisesmainlyfocusonproductresearch，production，marketingandothercompetitiveadvantagesofthecorebusiness，theyplanoralreadystarttooutsourcethelogisticsoperationtologis

2、ticsmanagemententerprises(109isticsserviceproviders)inordertoimprovedevelopmentofthemselves．Forlogisticsserviceproviders，withmarketbecomingmorecompetitive，theybegintorealizethatonlystickingtOmanagementwithguaranteewillwinlogisticrequiremententerprises’trustandsurviveinmarket，whichisthelifelineofl

3、ogisticsserviceproviders．Asaresult，basedontrust，selectingtheappropriatelogisticsserviceprovidersisakeyissue，whichcanmaketheadvantagesoflogisticsoutsourcingcometrue．Alloftheseexplainconsideringtrustaspect’SinfluencehascertainsignificancetothelogisticsserviceprovidersevaluationandselectionThispaper

4、sspreadsoutjustbasedontheabovebackground．Firstly,dosomeresearchesandreviewsomerelatedtheories，suchastrusttheory,BPneuralnetworkandthetrustproblemoflogisticsserviceproviders；Secondly，afteranalyzingsourcefactorsoftrust，wecanbuildthelogisticsserviceproviderevaluationindexsystemfromthebasicsituationo

5、fenterprises，businessperformanceandmanagementlevelthesethreesidesof13trustfactors；Thirdly，afterbuildingthehierarchicalstructure，wetheuseofAHPandFuzzyLogicforevaluatingtheweightoftrustfactors；Then，usingBPneuralnetworktobuildtrustidentilyingmodelandsimulationexperiment，the33setssampledataaredivided

6、into2parts—trainingandtesting，throughtheresultsofsimulationexperiment，thispaperuseBPⅡl东华大学旭日工商管理学院硕士学位论文neuralnetworktobuildtrustidentifyingmodeloflogisticsserviceproviders，whichisviableandeffective；Finally，accordingtodifferenttrustleveldegrees，13logisticserviceprovidersaredividedinto3categories，

7、usingtheresultsofsimulatingexperiment，SOdifferentlevelsofenterprisescantakerelevanttrustincentivemechanism．Throughsimulationexperiment，wecanfindthateachindexoflogisticserviceproviders，superiororinferior，hassignificantc