鞍山海量集团有限公司市场营销战略分析

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1、，◆●●AnshanhailiangCo．，ltdMarketingstrategyAbstractInnewconditionoftheworldbeingamarketandChinaenteringWTO，whetheracompanyhasaspecificandpracticaldevelopmentstrategyisthekeyofprosper．AnshanhailiangCo．Ltdisinaphaseoftransformationfromalloldsystemtoanewone，atthemeantimeit

2、isfacingcomplicatedinternalandexternalenvimnment．OnesidethepolypropylenetradehasthechanceofdevelopmentwithChinaenteringWToandeconomydevelopingrapidly，ontheotherside．thecompanyisexistanddevelopingincrisisbecausethesystemofeconomyandadministrationofitselfislagandthecompe

3、titioninmarketisdrastic．TheaimsofstudyinthispaperareimprovingtheabilityofAnshanhailiangCo．Ltdtoacclimationand，establishandactualizeascientificandpracticaldevelopmentstrategy．Itispracticalsignificanceforcompanytodefinitudethedirectionandgetsridofdisadvantageousfactor,ke

4、epthepowerofcompetitioninmarketanddevelopinheathandcontinuance．Strategymanagementincludesfourpart，strategyprogramming，strategypracticing，strategiccontrolandstrategymodifying．Inthisarticle，IdiscussthedevelopmentstrategyofAnshanhailiangCo．LtdonbasisofthemodelofstrategYma

5、nagementprocess．Therearefivepartsinthisarticle．Thefirstpartisgeneralintroductionofstrategymanagementtheory,whichcoversitsconcept，characteristic，initiationanddevelopment，principles，levelsandmanagementprocess，significance，innovationofthistheoryisalsomentioned；Thesecondpa

6、rtisbriefinformationofAnshaulhailiangCo．Ltd，includingthemainbusinessscope；ThethirdpartclarifieshowtoobtainSWOTanalysismatrixthroughanalyzingtheinternalandexternalenvironmentwheretheenterprisesurviveandhowtOdrawadecisiveconclusionaccordingtOtherelationbetweenthemaswella

7、sconsideringallkindsofotherfactors．Thefourthpartistheselectingandformingofstrategy，whichdiscussesthenecessityforAnshanhailiangCo．Ltdtomakestrategicchoice，introducestheguidelineandoverallplanningofenterprisestrategy，makescleartheerrandsandstrategictargetsoftheenterprise

8、，IIIbringsforwardtheoverallstrategyandcompetitionstrategy,makesasetoffunctionalstrategiestosupportthepracticingoftheo