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1、-------上海交通大学EMBA学位论文LD集团中国市场营销战略分析MARKETINGSTRATEGYOFLDGROUPINCHINAABSTRACTWiththedevelopmentofChina’s30yearsofreformandopeningup,theeconomicdevelopmentofChinahasmadetremendouschanges.Inrecentyears,thegovernmenthaspaidmoreandmoreattentiontotheconstructionofhealthcare,increasedhuman
2、andfinancialinvestmenttothemedicalequipmentindustry.Andthegovernmentalsohaslaunchedanumberofpoliciesanddocumentstoguidetheconstructionoftheindustryandregulatetheindustrypractices.Meanwhile,withthedevelopmentofpeople’slivingstandard,theacceleratedpaceoflifestyle,andpeople’schangingco
3、nceptofhealthandmedical,moreandmorepeoplestarttofavortheconvenient,fastandeffectivehomemedicalequipmentproducts.AlthoughChina’shomemedicalequipmentindustrystartedlate,ithasdevelopedrapidlyinrecentyears.Anditisregardedasthegoldindustryinthefuturedecadeormorebymanyexperts,scholarsande
4、ntrepreneursbecauseofitshugemarketdemandandbroadspacefordevelopment.Theboomingdevelopmentofhomemedicalequipmentindustryhasattractedmoreandmoreenterprisestoenterthemarket,whichleadstothefiercecompetitionbetweeneachother.Butsincenownoonecanholdtheleadingpositioninthisindustry.LordGrou
5、pisacompanylocatedin“China’shomemedicalequipmentindustryleader”,andhasdevelopedformorethan20years.IthasmaderemarkableachievementsinR&D,manufacturingandmarketing,andithasalsoformedthedevelopmentmodelcoveringthewholeindustrychain.NowadaysLordGroupis-----------appreciatedbymanydomestic
6、andoverseasconsumersdependingonitshighqualityproducts,thoughtfulserviceandaccuratemarketingV-----------上海交通大学EMBA学位论文LD集团中国市场营销战略分析strategies.BasedontheanalysisofthecurrentconditionofhomemedicalequipmentindustryandthedevelopmentofLordGroup,thisthesistalksaboutthecurrentmarketenviron
7、ment,competitivesituations,problemsandfuturedirectionsoftheindustry,aswellasthebusinessmodel,conditionsofR&D,manufacturingandmarketing,theadvantages,disadvantages,opportunitiesandthreatsofLordGroup.What’smore,thisthesisexploresthemarketingstrategyofLordGroup,anddiscussesthespecifici
8、mplementationinthea
