资源描述：
《ld集团中国市场营销战略-研究》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、上海交通大学EMBA学位论文LD集团中国市场营销战略研究MARKETINGSTRATEGYOFLDGROUPINCHINAABSTRACTWiththedevelopmentofChina’s30yearsofreformandopeningup,theeconomicdevelopmentofChinahasmadetremendouschanges.Inrecentyears,thegovernmenthaspaidmoreandmoreattentiontotheconstructionofhealthcare,increasedhumanandfinancialinves
2、tmenttothemedicalequipmentindustry.Andthegovernmentalsohaslaunchedanumberofpoliciesanddocumentstoguidetheconstructionoftheindustryandregulatetheindustrypractices.Meanwhile,withthedevelopmentofpeople’slivingstandard,theacceleratedpaceoflifestyle,andpeople’schangingconceptofhealthandmedical,mor
3、eandmorepeoplestarttofavortheconvenient,fastandeffectivehomemedicalequipmentproducts.AlthoughChina’shomemedicalequipmentindustrystartedlate,ithasdevelopedrapidlyinrecentyears.Anditisregardedasthegoldindustryinthefuturedecadeormorebymanyexperts,scholarsandentrepreneursbecauseofitshugemarketdem
4、andandbroadspacefordevelopment.Theboomingdevelopmentofhomemedicalequipmentindustryhasattractedmoreandmoreenterprisestoenterthemarket,whichleadstothefiercecompetitionbetweeneachother.Butsincenownoonecanholdtheleadingpositioninthisindustry.LordGroupisacompanylocatedin“China’shomemedicalequipmen
5、tindustryleader”,andhasdevelopedformorethan20years.IthasmaderemarkableachievementsinR&D,manufacturingandmarketing,andithasalsoformedthedevelopmentmodelcoveringthewholeindustrychain.NowadaysLordGroupisappreciatedbymanydomesticandoverseasconsumersdependingonitshighqualityproducts,thoughtfulserv
6、iceandaccuratemarketingV万方数据上海交通大学EMBA学位论文LD集团中国市场营销战略研究strategies.BasedontheanalysisofthecurrentconditionofhomemedicalequipmentindustryandthedevelopmentofLordGroup,thisthesistalksaboutthecurrentmarketenvironment,competitivesituations,problemsandfuturedirectionsoftheindustry,aswellasthebusine
7、ssmodel,conditionsofR&D,manufacturingandmarketing,theadvantages,disadvantages,opportunitiesandthreatsofLordGroup.What’smore,thisthesisexploresthemarketingstrategyofLordGroup,anddiscussesthespecificimplementationintheaspectsofproduct,price,pla
