中国国际工程咨询公司发展战略分析

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1、AbstractTherapiddevelopmentofeconomicandthedeepeningreformofinvestmentsystemhavebroughtopportunitiesandchallengestotheengineeringconsultingindustry，whichiswitnessingincreasinglyfiercecompetition．Inordertomaintainsustainablegrowthandthecompetitiveadvantage，engineeringconsultingfirmsarefacedwith

2、theimportantissuesconcerningstrategyselectionandimplementation．Basedontheabovebackground，inthispaper，thetheoryandpracticemethodofcombiningthediscussesChinaintemationalengineeringconsultingcompany'sdevelopmentstrategy．AccordingtotheenterprisestrategicmanagementtheoryandcombiningwithPESTanalysis

3、tools，potterfivecompetitiveforcesmodelhasanalyzedtheenterprisemacroenvironmentandindustrycompetitionenvironment，combinedwiththedevelopmentofthecompanyinrecentyears，usingSWOTanalysismethod，establishedthecompany’Sdevelopmentstrategictarget——1nhenationaleconomicconstructionthinktank，engineeringco

4、nsultingindustryleader，Andthenmakethecompanyoverallstrategy，basedonthedomesticmarket，andstrivetoexpandinternationalbusiness，thecomprehensiveinnovationprojectmanagementmode，consolidatethegovernmentassessmentconsultingbusiness，andcreateanewbusinessfield，knowledgemanagementasthecoreleadership，exp

5、andthecommunicationandcooperation，improvethetechnologyinnovationefficiency，promoteorganizationprocess，technology，humanresources，knowledge，information，cultureandotherfunctiondevelopmentandreform，strivetobuild”engineeringconsultingindustryleader，thenationaleconomicconstructionthinkbank”internati

6、onalconsultinginstitutions．Finally，formulatedthemanagementstructurefortheimplementationofitsoveralldevelopmentstrategy，businessdevelopment，personneltraining，informationconstruction，enterpriseculture，etc，thefunctionofstrategyandimplementation．ThestudytriestoguideChinainternationalengineeringcon

7、sultingcompanyinthefuturemanagementoftheenvironmentofinternalresourcesandcapacityofbenefitmaximization，getagoodperformanceinrecentandgetthelong-termsustainablecompetitiveadvantage．Proposeddevelopmentstrategyanditsimplementationmeasuresf