遂宁移动集团客户细分分析

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1、ABSTRACTABSTRACTThehomogenizingofmobilecommunicationsbusinessandservicesincreasestheabilityforcustomertochoose.Groupcustomersmakeagreatcontributionofrevenueformobileservicescompanies.Asthelevelofinformationdependenceincreasingcontinuouslyinmanyindustries,themobileservicesco

2、mpaniesmustchosetocooperatethroughintegratinginformationtechnologyproductscompletely.Itisimportantformobileservicescompaniestosubdividegroupcustomers,whichisgoodformobileservicescompaniestocompeteinmarketandtocooperatewithgroupcustomersbroadlyanddeeply.Onthisbasisabovethisa

3、rticleanalyzestheSuiningMobileasacase.Thisarticleresearchesthefeaturesofgroupcustomersandestablishesamethodtoassessthevalueofgroupcustomersconsideringthecurrentandfuturevalue.Thisarticlesubdividesgroupcustomersconsideringthepreferencesanddifferencesindemandofinformationford

4、ifferentcustomergroups.Accordingtotheproblemsthatthegroupcustomersmayencounterinthedynamicdevelopmentprocess,thisarticleanalyzesthescientificgrowingmanagementmethodsofgroupcustomersandexplorethesolutionsofSuiningMobiletocompetewithothersforgroupcustomers.Themaincontentsofth

5、isarticle:1.Usingthemarketsegmentationtheory,thisarticlepreliminaryanalysesthemarketsoperatingandcompetitiveenvironmentofmobilecommunications.2.Thisarticlecarefullystudiesthequalificationstocarryoutmarketgroupcustomers’MobilesegmentstheoryforSuiningMobileandproposesitssub-s

6、tandard.3.ThisarticleresearchesthepossibleproblemsofgroupcustomersforSuiningMobilewhenmarketdevelopsdynamically.4.Thisarticlestudiesamethodsofcustomergroupsegmentationbasedonpreferencesandinformationofcustomersgroup.5.Thisarticlebringsforwardthestrategiesandrecommendationst

7、oimplementgroupcustomermarketsegmentationtheoryforSuiningMobile.Keywords:Assessedvalue,Marketsegmentation,Businesschainsofmobilecompanies,Theinformationofmobileindustry,Groupcustomers’preferencesII万方数据目录目录第一章集团客户细分研究背景与意义.....................................................

8、.................11.1集团客户细分研究的背景..................................................