关系营销视角下的住宅顾客满意度分析——以长沙市房地产住宅市场为例

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1、中文摘要关系』『；销视角下的住宅顾客满意度研究——以长沙市房地产住宅市场为例关键词：关系营销住宅顾客满意度住宅顾客满意度模型作者：刘超群指导老师：马绝尘ResidentialcustomersatisfactionperspectiveofrelationshipmarketingHousingmarketofChangshacityexampleABSTRACTTherealestateindustryisapillarindustryofthenationaleconomy．Itisanindustrymostlyconcemedwithsocio—econo

2、micandpolities．Residentialproducts．asabasicmeansofsubsistence，arerelatedtothegeneralpopulation’Slivelihood．Theresidentialcustomer’SsatisfactionWasanimportantindicatortoevaluatetheirqualityoflife．Thelivingenvironmentandlivingqualitydirectlydeterminepeople‘Sbasicneedsandthedegreeofreali

3、zationofdevelopmentneeds，anditreflectsanoverallqualityoflife．Enhancingtheresidentialcustomersatisfactionisnotonlyapartofbuildingaharmonioussociety，andisalsoofimportanteconomicalsignificancetotherealestatemanagementand’developmentofenterprises．RelationshipMarketingiscloselyrelatedtocus

4、tomersatisfactionanditisimportanttoresearchtheproblemsofcustomersatisfaction．However，presentlymeasurementsandresearchesoftheoverallsatisfactionfromlevelofrelationshipmarketingfortheresidentialconsumersarenotenough，andrelevantstudieswerenotspecificenoughandnotin-depthview．Thereforethet

5、hesisconductedasystematicstudyonmeasurementsandapplicationsofcustomersatisfaction，andcombinedwiththesurvey，didanempiricalanalysisaboutcustomersatisfactioninChangsha’Srealestatemarket，exploredconsumers’dissatisfactionfactorsaboutproductsandservicesofresidentialrealestatebusinessfromthe

6、perspectiveofrelationshipmarketinganddidsomecorrelationassumptionsbetweentherelationshipmarketingandrealestatecustomerssatisfactionwithitsotherinfluencingfactors，andthenworkedoutaresidentialcustomersatisfactionmodelofperspectiveofrelationshipmarketing．111AbstraetResidentialcustomersat

7、isfactionperspectiveofrelationshipmarketingThisstudywasmainlycarriedoutthroughquestionnairesontheaverageresidentialcustomerinChangsha、撕thrandomsample．Allrespondentsevaluatedtheleveloftherelevantissues，takingthemastheoriginaldata,thethesisdidfactoranalysisontheinfluencefactorsoftheresi

8、denti