欢迎来到天天文库
浏览记录
ID:32052403
大小:2.79 MB
页数:79页
时间:2019-01-31
《关系营销视角下的住宅顾客满意度分析——以长沙市房地产住宅市场为例》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、中文摘要关系』『;销视角下的住宅顾客满意度研究——以长沙市房地产住宅市场为例关键词:关系营销住宅顾客满意度住宅顾客满意度模型作者:刘超群指导老师:马绝尘ResidentialcustomersatisfactionperspectiveofrelationshipmarketingHousingmarketofChangshacityexampleABSTRACTTherealestateindustryisapillarindustryofthenationaleconomy.Itisanindustrymostlyconcemedwithsocio—econo
2、micandpolities.Residentialproducts.asabasicmeansofsubsistence,arerelatedtothegeneralpopulation’Slivelihood.Theresidentialcustomer’SsatisfactionWasanimportantindicatortoevaluatetheirqualityoflife.Thelivingenvironmentandlivingqualitydirectlydeterminepeople‘Sbasicneedsandthedegreeofreali
3、zationofdevelopmentneeds,anditreflectsanoverallqualityoflife.Enhancingtheresidentialcustomersatisfactionisnotonlyapartofbuildingaharmonioussociety,andisalsoofimportanteconomicalsignificancetotherealestatemanagementand’developmentofenterprises.RelationshipMarketingiscloselyrelatedtocus
4、tomersatisfactionanditisimportanttoresearchtheproblemsofcustomersatisfaction.However,presentlymeasurementsandresearchesoftheoverallsatisfactionfromlevelofrelationshipmarketingfortheresidentialconsumersarenotenough,andrelevantstudieswerenotspecificenoughandnotin-depthview.Thereforethet
5、hesisconductedasystematicstudyonmeasurementsandapplicationsofcustomersatisfaction,andcombinedwiththesurvey,didanempiricalanalysisaboutcustomersatisfactioninChangsha’Srealestatemarket,exploredconsumers’dissatisfactionfactorsaboutproductsandservicesofresidentialrealestatebusinessfromthe
6、perspectiveofrelationshipmarketinganddidsomecorrelationassumptionsbetweentherelationshipmarketingandrealestatecustomerssatisfactionwithitsotherinfluencingfactors,andthenworkedoutaresidentialcustomersatisfactionmodelofperspectiveofrelationshipmarketing.111AbstraetResidentialcustomersat
7、isfactionperspectiveofrelationshipmarketingThisstudywasmainlycarriedoutthroughquestionnairesontheaverageresidentialcustomerinChangsha、撕thrandomsample.Allrespondentsevaluatedtheleveloftherelevantissues,takingthemastheoriginaldata,thethesisdidfactoranalysisontheinfluencefactorsoftheresi
8、denti
此文档下载收益归作者所有