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1、东华大学工商管理硕士学位论文TheResearchonSynergyStrategyofSMESuppliersinTelecommunicationIndustry——TakingSuzhouVCompanyforExampleAbstractTelecommunicationindustryprovidedusthekeydrivingfactorsforthecurrentdevelopmentofworldwidesocietyandeconomicswiththeinnovationand
2、developmentofinformationtechnology.Overthepastadozenyears,thefastdevelopmentoftelecommunicationindustryhadchangedsomuchonhumansociety,peoplelivingandworking,learning.But,recentlythechallengesduetotheslowdownonworldwideeconomicrecoveryandglobalinformati
3、ontechnologyindustryincreasehavebeenbroughttothetelecommunicationindustryanditssupplychain:orderdropdown,deliverychangeunexpected,pricingmuchmoretough,andenterprisemergeandrestructuring,whichalsohadledtheunexpectedpressureandchallengetothetelecommunica
4、tionmanufacturingindustryanditssupplychain,particularlytoSMEsuppliers.Howtoperformonthecompetitivemarkets,andtobeatleadershipposition,we,asSMEsuppliersintelecommunicationindustryhavebeenfacingandencountering.Undertheguidanceofthestrategymanagementtheor
5、yandmethods,particularlyofsynergystrategytheory,andtheSME’sdevelopmenttheory,theIII万方数据东华大学工商管理硕士学位论文authoranalysedandsetforththesynergicdemandfromthetelecommunicationmanufacturerstotheseSMEsuppliers,usingtheanalysismethodsandtoolsofMichaelPotter’sfive
6、forcesandindustrialdrivingelements;AndthroughSWOTanalysis,drivinganalysisonstrategydecision,andrevealedthesynergystrategybehindthesuccessfullyoperatingofSuzhouVCompany,onekindofmoreflatandelastic,flexibleandgentlestrategymanagement,andsetforththepracti
7、cesofsynergystrategyatSuzhouVcompanyoperating.ThroughtheresearchonthesuccessfulcasestudyonsynergystrategyofSuzhouVcompany,theauthorjustwantedtorevealthatSMEsuppliersintelecommunicationindustrycantaketheadvantageofsynergystrategytodothebusinessenvironme
8、ntanalysisandself-positioning,makethestrategydecisionanddeployment,thenachievethebusinessgoalunderthecriticallycompetitivesituationandmaturelynormalbusinessenvironment.AsoneofSMEsuppliers,SuzhouVcompanydeterminedthesynergiccooperatingre
