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1、-------东华大学工商管理硕士学位论文TheResearchonSynergyStrategyofSMESuppliersinTelecommunicationIndustry——TakingSuzhouVCompanyforExampleAbstractTelecommunicationindustryprovidedusthekeydrivingfactorsforthecurrentdevelopmentofworldwidesocietyandeconomicswiththeinnovationanddevelopmentof
2、informationtechnology.Overthepastadozenyears,thefastdevelopmentoftelecommunicationindustryhadchangedsomuchonhumansociety,peoplelivingandworking,learning.But,recentlythechallengesduetotheslowdownonworldwideeconomicrecoveryandglobalinformationtechnologyindustryincreasehaveb
3、eenbroughttothetelecommunicationindustryanditssupplychain:orderdropdown,deliverychangeunexpected,pricingmuchmoretough,andenterprisemergeandrestructuring,whichalsohadledtheunexpectedpressureandchallengetothetelecommunicationmanufacturingindustryanditssupplychain,particular
4、lytoSMEsuppliers.Howtoperformonthecompetitivemarkets,andtobeatleadershipposition,we,asSMEsuppliersintelecommunicationindustryhavebeenfacingandencountering.Undertheguidanceofthestrategymanagementtheoryandmethods,particularlyofsynergystrategytheory,andtheSME’sdevelopmentthe
5、ory,theIII-----------万方数据-----------东华大学工商管理硕士学位论文authoranalysedandsetforththesynergicdemandfromthetelecommunicationmanufacturerstotheseSMEsuppliers,usingtheanalysismethodsandtoolsofMichaelPotter’sfiveforcesandindustrialdrivingelements;AndthroughSWOTanalysis,drivinganalys
6、isonstrategydecision,andrevealedthesynergystrategybehindthesuccessfullyoperatingofSuzhouVCompany,onekindofmoreflatandelastic,flexibleandgentlestrategymanagement,andsetforththepracticesofsynergystrategyatSuzhouVcompanyoperating.Throughtheresearchonthesuccessfulcasestudyons
7、ynergystrategyofSuzhouVcompany,theauthorjustwantedtorevealthatSMEsuppliersintelecommunicationindustrycantaketheadvantageofsynergystrategytodothebusinessenvironmentanalysisandself-positioning,makethestrategydecisionanddeployment,thenachievethebusinessgoalunderthecritically
8、competitivesituationandmaturelynormalbusinessenvironment.AsoneofSMEsuppliers,SuzhouVcompanydeter