如家并购莫泰的动因与绩效分析

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1、万方数据如家并购莫泰的动因及绩效分析ABSTRACTCurrentstage，Mergersandacquisitionshasbecomeaconglomeratemergerintegration,restructuringofanimportantway．Enterprisesthroughmergersandacquisitions，theirsizecanquicklygrowtounprecedenteddevelopmentoftheenterpriseitselfThispaperwillbeanalyzedashomeacquisi

2、tionMotelthisevent，whichisabudgethotelindustrylarger，moretypicalacquisition．1997markedthecreationofJinjiangChina’Sfirsteconomyhotel'sbirth,totheendof2012，China’Seconomyhasreachedthetotalnumberofhotelsin9924，thenumberofroomsupto981712，thebudgethotelindustryinthepasttenyearshasma

3、intainedaveryhighrateofnormal．2007MHomeTopStar，September2011acquisitionofJinjiangJinGuangsuchashomeacquisitionMotel2011，China’Seconomyhotelindustrymergersandacquisitionstidefullyopen．Basedonthisarticlefromtheoperatingcharacteristicsandcompetitiveconditionsintheeconomyhotelindus

4、trytostart，suchashomeacquisitionMotelselectedinthiseconomyhotelindustryagreaterimpactonM&Acases．itsacquisitionmotivationandperformanceanalysisafterthemerger．Thispaperisdividedintofivechapters：thefirstchapter，describesthebackgroundandsignificance，anddescribespossibleinnovationsa

5、ndshortcomingsofthisarticle．Thesecondchapteristhetheoreticalbasisofthispaper，thebasictheoryfocusesonmergersandacquisitions，includingtheacquisitionofthedefinition,classificationacquisitions．andmergersandacquisitionsmotivationtheoryandM&Aperformanceanalysis．ChapterIIIoftheeconomy

6、hotelindustryconductedacomprehensiveanalysis，firstintroducedtheeconomyhotelindustryclassificationandoperatingcharacteristics，thenbrieflypresentsituationofindustrymergersandacquisitionsandacquisitionmotivationanalyzed．Thefourthchapterofthiscase，suchashomeacquisitionMotelcarriedo

7、utadetailedanalysis，firstfromtheperspectiveofthetwocompaniesmergermotiveswereanalyzedusingtheevenstudyfollowedacomprehensiveevaluationoftheshort·termperformanceandbng·termperformancebothashomeacquisitionMotelThesuccessorfailure，andfromthesolvency,operatingcapacity，profitability

8、，growthcapacityoffouranglesbycalculatingfinancialindic