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ID:31997053
大小:5.63 MB
页数:63页
时间:2019-01-30
《如家并购莫泰的动因与绩效分析》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、万方数据如家并购莫泰的动因及绩效分析ABSTRACTCurrentstage,Mergersandacquisitionshasbecomeaconglomeratemergerintegration,restructuringofanimportantway.Enterprisesthroughmergersandacquisitions,theirsizecanquicklygrowtounprecedenteddevelopmentoftheenterpriseitselfThispaperwillbeanalyzedashomeacquisi
2、tionMotelthisevent,whichisabudgethotelindustrylarger,moretypicalacquisition.1997markedthecreationofJinjiangChina’Sfirsteconomyhotel'sbirth,totheendof2012,China’Seconomyhasreachedthetotalnumberofhotelsin9924,thenumberofroomsupto981712,thebudgethotelindustryinthepasttenyearshasma
3、intainedaveryhighrateofnormal.2007MHomeTopStar,September2011acquisitionofJinjiangJinGuangsuchashomeacquisitionMotel2011,China’Seconomyhotelindustrymergersandacquisitionstidefullyopen.Basedonthisarticlefromtheoperatingcharacteristicsandcompetitiveconditionsintheeconomyhotelindus
4、trytostart,suchashomeacquisitionMotelselectedinthiseconomyhotelindustryagreaterimpactonM&Acases.itsacquisitionmotivationandperformanceanalysisafterthemerger.Thispaperisdividedintofivechapters:thefirstchapter,describesthebackgroundandsignificance,anddescribespossibleinnovationsa
5、ndshortcomingsofthisarticle.Thesecondchapteristhetheoreticalbasisofthispaper,thebasictheoryfocusesonmergersandacquisitions,includingtheacquisitionofthedefinition,classificationacquisitions.andmergersandacquisitionsmotivationtheoryandM&Aperformanceanalysis.ChapterIIIoftheeconomy
6、hotelindustryconductedacomprehensiveanalysis,firstintroducedtheeconomyhotelindustryclassificationandoperatingcharacteristics,thenbrieflypresentsituationofindustrymergersandacquisitionsandacquisitionmotivationanalyzed.Thefourthchapterofthiscase,suchashomeacquisitionMotelcarriedo
7、utadetailedanalysis,firstfromtheperspectiveofthetwocompaniesmergermotiveswereanalyzedusingtheevenstudyfollowedacomprehensiveevaluationoftheshort·termperformanceandbng·termperformancebothashomeacquisitionMotelThesuccessorfailure,andfromthesolvency,operatingcapacity,profitability
8、,growthcapacityoffouranglesbycalculatingfinancialindic
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