河南联通农村市场营销策略分析

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1、thisbasis，therestructuringanddevelopmentcanbetargeted．First，thispaperanalyzesthecompetitiveenvironmentoftheruralmarketandthebasiccompetitivenessofHenanUnicom．TheuseofPESTanalysistoolshelptohaveageneralunderstandingofthemacroenvironment．TheuseofSWOTanalysistoolshelptoexalninethest

2、rengths，weaknesses，opportunitiesandthreatsofHenanUnicomcorrectly．TheuseofMichaelPorter’SFiveForcesModelhelptojudgeHenanUnicom’Sownproductcompetitivenessandprofitability．Then，thispaperisalsostudiedtheStatusofruralcustomersandmarketinginHenanUnicom，andraisedsomeproblems．Throughther

3、esearchinthecycleofthecustomerlife，wecans∞theclearlydecliningtrendofmixedtelephone，thebiggapof2Gtelephonedevelopment，theaccelerationofbroadbanddevelopmentnothighenough．Thisconclusionisconducivetograsptheactualsituation,andtoprovideobjectiveevidenceforthenextstrategyoptimization．I

4、nthestudyofthemarkingmixstatus，basedonthefullanalysis，thepaperpointoutthecurrentproblemsinthemarketingprocess．AndthepapershowHenanUnicornshouldoptimizethedevelopmentstrategyimmediatelyintheruralmarket．Finally,abouttheoptimaldevelopmentstrategy,thepapergiveabrieflydescribesfromthe

5、purefixedvoice,蠡)【cdvoice+mobilevoice，voice+broadbandthese岫categoriestheUSerneods．Throughstudy,IhopeitCangivehelptoHenanUnicominthefutureofthedevelopment011ruralmarket，andIalsohopeitwillhelpHenanUnicomhavethefurtherenhanceofthecorecompetitiveness，andaccountforamarketdevelopmentop

6、portunities，andearlierachievetheIIAbstracttargetof”onethirdoftheworld”．KeyWords：HenanUnicornRuralareasStrategyResearchIII．．．⋯．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．：!⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．：；⋯．⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯．．：；⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯：

7、；1．5创新与不足⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．5．1本文的创新点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．5．2本文的不足⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．52河南联通农村市场竞争环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．62．1宏观环境PEST分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62．1．1从政治法律环境看，行业政策趋于完善，政府扶持力度不断加大⋯⋯⋯。62．1．2从经济环境看，农民收入持续增加，通信需求多样化、扩大化⋯⋯⋯⋯。72．1．3从社会文化环境看，市场容量增加，通信消费需求

8、更为迫切⋯⋯⋯⋯⋯。72．1．4从技术环境看，技术演进步伐加快，发展的新机遇不断