“老德州”酒营销策略-研究

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1、山东师范大学硕士学位论文第四章“老德州”品牌营销战略.................................................................................................274.1营销战略指导思想制定...................................................................................................274.2市场细分....................

2、.......................................................................................................284.2.1按白酒档次划分为：............................................................................................294.2.2按白酒市场划分为：.......................................

3、.....................................................304.2.3按白酒用途分为：................................................................................................304.3市场选择.............................................................................................

4、..............................304.4市场定位...........................................................................................................................37第五章“老德州”品牌营销组合策略......................................................................................

5、...395.1产品策略...........................................................................................................................395.1.1产品组合策略........................................................................................................395.1.2包装策略...

6、.............................................................................................................405.1.3新产品开发策略....................................................................................................425.2价格策略..................................

7、.........................................................................................435.2.1高端品及新品采用认知价值定价法....................................................................445.2.2中端产品采用成本加成定价法...................................................................

8、.........445.2.3低端及滞销产品采用折扣定价策略....................................................................455.3分销策略..............................