“老德州”酒营销策略分析

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1、-------山东师范大学硕士学位论文第四章“老德州”品牌营销战略.................................................................................................274.1营销战略指导思想制定...................................................................................................274.2市场细分.

2、..........................................................................................................................284.2.1按白酒档次划分为：............................................................................................294.2.2按白酒市场划分为：........

3、....................................................................................304.2.3按白酒用途分为：................................................................................................304.3市场选择..................................................

4、.........................................................................304.4市场定位...........................................................................................................................37第五章“老德州”品牌营销组合策略...............................

5、..........................................................395.1产品策略...........................................................................................................................395.1.1产品组合策略...................................................

6、.....................................................395.1.2包装策略................................................................................................................405.1.3新产品开发策略................................................................

7、....................................425.2价格策略...........................................................................................................................435.2.1高端品及新品采用认知价值定价法................................................................

8、....445.2.2中端产品采用成本加成定价法............................................................................445.2.3低端及滞销产品采用折扣定价策略....................................................................455.3分销策略.......................