1、生态翻译学视角下的广告妙语翻译探析摘 要: 广告已成为人们生活中不可缺少的一部分, 对广告语的研究也已受到越来越多的关注。本文意图运用胡庚申教授提出的生态翻译学理论对广告妙语翻译的译例进行分析, 从语言维、文化维、交际维以及美学层面探析它们的妙处, 为其他广告翻译提供指导。关键词: 生态翻译学; 广告翻译; 适应; 选择An Eco2translatological Analysis of Advertising Attention Getter TranslationJ IALi2ping,LIXiao2xia(Faculty of Humanities and
2、 Foreign Languages; Xi′an University of Technology)Abstract:Advertisements play an important role in our daily life and it has attracted more and more atten2tion of scholars. Putting forward the theory of translatio生态翻译学视角下的广告妙语翻译探析摘 要: 广告已成为人们生活中不可缺少的一部分, 对广告语的研究也已受到越来越多的关注。本文意图运用胡庚申
3、教授提出的生态翻译学理论对广告妙语翻译的译例进行分析, 从语言维、文化维、交际维以及美学层面探析它们的妙处, 为其他广告翻译提供指导。关键词: 生态翻译学; 广告翻译; 适应; 选择An Eco2translatological Analysis of Advertising Attention Getter TranslationJ IALi2ping,LIXiao2xia(Faculty of Humanities and Foreign Languages; Xi′an University of Technology)Abstract:Advertisem
4、ents play an important role in our daily life and it has attracted more and more atten2tion of scholars. Putting forward the theory of translatio生态翻译学视角下的广告妙语翻译探析摘 要: 广告已成为人们生活中不可缺少的一部分, 对广告语的研究也已受到越来越多的关注。本文意图运用胡庚申教授提出的生态翻译学理论对广告妙语翻译的译例进行分析, 从语言维、文化维、交际维以及美学层面探析它们的妙处, 为其他广告翻译提供指导。关键词
5、: 生态翻译学; 广告翻译; 适应; 选择An Eco2translatological Analysis of Advertising Attention Getter TranslationJ IALi2ping,LIXiao2xia(Faculty of Humanities and Foreign Languages; Xi′an University of Technology)Abstract:Advertisements play an important role in our daily life and it has attracted mor
6、e and more atten2tion of scholars. Putting forward the theory of translatio生态翻译学视角下的广告妙语翻译探析摘 要: 广告已成为人们生活中不可缺少的一部分, 对广告语的研究也已受到越来越多的关注。本文意图运用胡庚申教授提出的生态翻译学理论对广告妙语翻译的译例进行分析, 从语言维、文化维、交际维以及美学层面探析它们的妙处, 为其他广告翻译提供指导。关键词: 生态翻译学; 广告翻译; 适应; 选择An Eco2translatological Analysis of Advertising A
7、ttention Getter TranslationJ IALi2ping,LIXiao2xia(Faculty of Humanities and Foreign Languages; Xi′an University of Technology)Abstract:Advertisements play an important role in our daily life and it has attracted more and more atten2tion of scholars. Putting forward the theory of trans
