高中英语 unit 1 advertisi project教案 牛津译林版必修4

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1、Unit1AdvertisingProjectDevelopinganAdCampaignTeachingAims:lTolearnaboutsomebasicinformationaboutanadcampaignlToapplywhattheyhavelearnttodevelopanadcampaignTeachingKeyPoints&TeachingDifficulties:ØHowtohelpthemtodevelopanadcampaignØTheusageofsomekeywordsTeachingProcedure:StepOne:ReadingT:(Greetthecla

2、ssasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?Ss:No.T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:1)Whatisanadcampaign?2)What

3、mustyouhaveinmindwhenyoustartasuccessfuladcampaign?3)Whatquestionsmustyoufirstconsiderinanadcampaign?Ss:…SuggestedAnswers:1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.2.Wemusthaveacleargoalandtargetaudienceinmind.3.Wemustfirstconsiderthefollowingquestio

4、ns:ØWhoistheaudienceforouradcampaign?ØWhatdowewantouradcampaigntosay?ØHowdowereachouraudience?T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.Readthesecondarticleandanswer.1.Whatisthesubjectofth

5、isadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?SuggestedAnswers:1.Anti-smoking.2.Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.High-schoolteenagers.4.Todi

6、scourageyoungpeoplefromsmoking.5.Smokingkills!StepTwo:DevelopinganadcampaignT:Ok,nextwewillplanandconductanadcampaign,promotingapublicwelfareproblem.DiscussthequestionsonPage19withyourgroupmembers.Planning:Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofth

7、egoal,thetargetaudience,themessageofyouradandthemediayouwilluse.Preparing:Dividetheworktoeachgroupmember.Producing:Putwhatyouhavewrittentogetherandaddalogo.Youmustproofreadyouradcampaignproposalandcorrectmi