高中英语 unit 1 advertisi language points教案 牛津译林版必修4

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1、Unit1AdvertisingLanguagepointsTeachingAims:Enablethestudentstolearnvocabulariesandlanguagepointsinthetext.Teachingimportantanddifficultpoints:Helpthestudentstousetheselanguagepointsproperly.TeachingProcedures&WaysLanguagepoints:1.Anadvertisementuseswordsandpicturestopersua

2、depeopletobuyaproductorservice,ortobelieveinanidea.persuadevt.劝说、说服e.g.Hisfriendsfailedtopersuadehimtogoontheoutdoorcampingtrip.他的朋友们劝他去户外露营，但失败了。常用结构：•persuadesb.todosth.说服某人做某事•persuadesb.intodoingsth.说服某人做某事•persuadesb.outofdoingsth.说服某人不做某事believein相信……的存在，信任/信赖e.g.Ido

3、n’tbelieveinghosts.Ithinkthatstoriesofghostsweremadeupbyhumanbeings.我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。Theyneedaleadertheycanbelievein.他们需要一个可以信赖的领导。2.Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.1)句中which引导一个定语从句，修饰先行词one。2)短语payfor的意思是“为……付费”。如：L

4、etmepayfordinnerthistime.这次就让我来付饭钱吧。3.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare.forfree免费e.g.EachchildcomingtothebookshoponChildren’sDaywillgetabookforfree.任何一个儿童节那天来书店的小孩都能免费得到一本书。bemeantto旨在，目的是e.g.Whathe

5、saidatthemeetingwasmeanttomakeussupporthisidea.会议上他说的话是希望我们支持他的观点。Thescholarshipismeanttoencouragethestudentstoworkharderattheirlessons.奖学金应该是用来鼓励学生在学业上更加努力的。4.Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.protect…from…防止……；保护……免受……e.g.Peopleusuallywearsungl

6、assestoprotecttheireyesfromthestrongsunlight.人们常常戴太阳镜来保护他们的眼睛免受强烈太阳光的伤害。5.However,westillmustbeawareoftheskilfulmethodsusedinadstotryandsellusthings.beawareof知道，意识到，明白e.g.Everybodyshouldbeawareoftherisksinvolved.人人都应该认识到所涉及的风险。6.Evenifanaddoesnotlie,itdoesnotmeanitisaltoge

7、therinnocent.1)evenif即使，虽然e.g.EvenifIfailthistime,Iwouldtryagain.即使我这次失败了，我还要再试试。2)副词altogether在句中意为“完全，全部”，表示强调。如：Itwasanaltogetherdifferentsituation.那是完全不同的情形。3)单词innocent意为“无罪的，清白的”。有一些广告最然没有明目张胆地撒谎，但其中运用了一些花招，试图误导消费者，故说它们也并非完全清白。7.…withthenicecomment,rememberthewords‘f

8、reshestfood’,andmakeamentalconnectionwiththefoodinthegrocery.commentn.评论、意见、评价vt./vi.评论常用