高中英语 unit 1 advertisi welcome to the unit教案 牛津译林版必修4

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1、Unit1AdvertisingWelcometotheunitTeachingAims:uTomakestudentsawareoftheroleofadvertisinginourdailylifeuTotalkaboutthesixadsandputthemintwogroups.FinallyencouragethemtotellthedifferencebetweenthemuTodiscussthelastthreequestionstoimprovetheirspeakingabilityTeachingKey&TeachingDifficulti

2、es:uTohelpstudentsunderstandtheroleofadsuTheusagesofsomekeywords.TeachingProcedure:StepOne:Leading-inT:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:1)Doyoulikereadingorwatchingadvertisements?2)Whatkindofadsdoyoulikebest?Andwhy?3)Wherecanyoufindadvertisements?(T

3、cangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)StepTwo:SpeakingT:That’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingo

4、urlife.Ok,nowpleaseopenyourbooktopage1.Herearesixpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:1)Whatcanyouseeinthepicture?1)Whatcanyoureadonit?2)Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpa

5、irsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)T:Welldone!Nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelow

6、andthengothroughthesixpicturesagain.Lateronputeachoftheminthecorrectgroup.TosellaproductorserviceEducateaboutpeopleOxlinAirlines(1)ShineShampoo(4)EarthDay(2)Anti-drugs(3)T:Wonderful.Ithinkmostofyouhaverealizedthedifferencebetweenthetwo.Andinthereadingwewillhaveafurtherdiscussion.Step

7、Three:DiscussionT:So,nowlookatthethreequestionsanddiscussthemingroupsoffour.1.Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?2.Whichadvertisementsmakeyouthinkaboutsocialproblems?Why?3.Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?Ss:…(Tcanhelpthestudentstoc

8、onducttheact