高中英语 unit 1 advertisi reading教案 牛津译林版必修4

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1、Unit1AdvertisingReading:AdvertisementTeachingAims:lTolearnmoreaboutadvertisementslTolearnhowtoreadaexpositorywritinglToreadthepassageAdvertisementsandcompleterelatedanswerslToimprovetheirreadingcomprehensionskillbyfullyparticipatinginallactivitiesTeachingKeyPoints

2、&TeachingDifficulties:uHowtoimprovetheirreadingabilitythroughteachingactivitiesuHowtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisementsintheirdailylifeuTheusagesofsomekeywordsTeachingProcedure:StepOne:Leading-inT:(Greetthestudentsasusual)Int

3、helastlessonwediscussedfouradvertisementsandtalkedabouttheireffectsonus.TodaywewillgoontolearnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaselookatthetitleandtellme:ØWhatmightbetalkedaboutinthearticle?Ss:…(Anypossibleanswersareacceptable)(Thisstepistohelp

4、thempredictthecontentsofthepassagewhichisofgreathelptoimprovingtheirreadingcomprehensionability)StepTwo:ReadingComprehensionT:VeryGood!Nowlet’sreadthearticletocheckwhetheryourpredictioniscorrectornot.Firstofall,pleaseopenyourbooktopage2.Gothroughthequestionsinpart

5、Afirstandthenreadthetextsilentlytofindtheanswerstothethreequestions:1)Whatdoadstrytopersuadepeopletodo?2)WhatdoesPSAstandfor?3)WhatdoPSAsaimtodo?(Remindstudentstouseskimmingandscanningskillstofocusonandidentifytheinformationneededtoanswerthesequestions.Letthempaya

6、ttentiontothethreesubtitlesinthepassagewhichcanhelpthemfindtheinformationtheywant.)Ss:…(Encouragethemtogivetheiranswersintheirownwords.)SuggestedAnswers:1)Tobuyaproductserviceorservice,ortobelieveinanidea.2)Publicserviceadvertisements3)Theyaimtoteachusandhelpuslea

7、dbetterlives.T:Wonderful!Sincewereadthearticleonce,Ithinkyoucanageneralideaofthepassage.Butifyouwanttogetabetterunderstandingofthearticle,youshouldreadanarticleseveraltimes.SopleaselookatPartC1onpage4.Dothetrueandfalseexercise.PartC1:lMostpeoplearenotawareofhowman

8、yadsarearoundthem.lAdvertisementsarealwaysmeanttopromoteaproductorservice.lPSAsareonlyfoundinnewspapersandonTV.lPSAsandcommercialadsusesomeofthesamemeth