2019-2020年高中英语 Unit 1 Advertisi Project教案 牛津译林版必修4

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1、2019-2020年高中英语Unit1AdvertisiProject教案牛津译林版必修4TeachingAims:lTolearnaboutsomebasicinformationaboutanadcampaignlToapplywhattheyhavelearnttodevelopanadcampaignTeachingKeyPoints&TeachingDifficulties:ØHowtohelpthemtodevelopanadcampaignØTheusageofsomekeywordsTeachingProcedure:Ste

2、pOne:ReadingT:(Greettheclassasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?Ss:No.T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoans

3、werthefollowingquestions:1)Whatisanadcampaign?2)Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?3)Whatquestionsmustyoufirstconsiderinanadcampaign?Ss:…SuggestedAnswers:1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.2.Wemust

4、haveacleargoalandtargetaudienceinmind.3.Wemustfirstconsiderthefollowingquestions:ØWhoistheaudienceforouradcampaign?ØWhatdowewantouradcampaigntosay?ØHowdowereachouraudience?T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemedi

5、atoadvertiseforthebenefitofthepublicorpublicwelfare.Readthesecondarticleandanswer.1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?SuggestedAnswers:1.

6、Anti-smoking.2.Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.High-schoolteenagers.4.Todiscourageyoungpeoplefromsmoking.5.Smokingkills!StepTwo:DevelopinganadcampaignT:Ok,nextwewillplanandconductanadcampaign,promotingapublicwelfarepr

7、oblem.DiscussthequestionsonPage19withyourgroupmembers.Planning:Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofthegoal,thetargetaudience,themessageofyouradandthemediayouwilluse.Preparing:Dividetheworktoeachgroupmember.Producing:Pu

8、twhatyouhavewrittentogetherandaddalogo.Youmustproofreadyouradcampaignproposalandcorrectmi