国内中档品牌酒店经营模式研究——以维也纳酒店为例

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1、旅游管理硕士专业学位(MTA)学位论文Il万方数据旅游管理硕士专业学位(MTA)学位论文AbstractWiththecontinuousexpansionofChina’Sreformandthetourismindustrymovingtowardsanewstageofdevelopment，thehotelindustryasoneofthethreetourismindustry，themarketcompetitionhasreachedthefiercedegreeofthehithertounknown．With

2、thedevelopmentofourmarketeconomyincreasinglymature，happenedtotumtheworldupsidedownchangesinChinahotelmarket，midscalehotelenterprisesurvivalenvironmentisfacingenormouschallenges，theoriginalcompetitionpatternhasbeenbroken，ifwanttOoccupyaspaceforonepersoninthemidscaleho

3、telmarket，wemustgraspthetourismdevelopmentunderthenewnormalhistoricalopportunities．Toestablishtheirownmanagementmode．Currentdomesticmidscalehotelbusinessdevelopmentmodelisstillintheexploratorystage，butalsothelackofmatureexperiencecarllearn，whilemanymid—rangehotelmark

4、etpositioningfuzzy，pooroperatingconditionsandotherissuesThispapermainlyadoptsthemethodsofinvestigation，observation，literatureresearch，caseanalysisandSOon．Firstly，finishsummingupthemidscalehotelrelatedtothetheoreticalliterature，summarizedthedomesticandforeignaboutmids

5、calehotelresearchresultsandtheresearchstatus；secondly，toexplorenewmidscalelimitedservicestateofdevelopmentofhotel，thehotelformat，brandstrategy，businessmodelandproducts，services，andbusinessperformancecarriesontheelaboration．Basedonthis，thispaperexplorethedomesticmidsc

6、alehotelbusinessmodelbasedon，withtheViennaHotelasacasestudy，deepunderstandingoftheenterprisedevelopmentstatus．fromproductsandservices，businessstrategyandbrandbuildingandbusinessmodelanalysis，inordertoenhancemidscalehoteloperatingincome，toobtainabetterretumoninvestmen

7、t．ThroughusingtheadvancedmanagementtheoryandtheSUCCESSoftheViennahotelexperience，summeduptheintermediatethehotelneedstobeimproved，andthemainconclusionsobtainedcaneffectivelytousetheactualsituationtomakeitintoexamineandsolvetheproblemsexistinginthemanagement．Throughth

8、isresearch，万方数据旅游管理硕士专业学位(MTA)学位论文theauthorsuggeststhatthemid—rangehotelshouldadopteclecticmodeofoperation，inthebenefitstoachievesp