小熊创意小家电网络营销渠道分析

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1、-ABSTRACTThepaceofdevelopmentofnetworktechnologycanbedescribedbyleapsandboundsinrecentyears,andthereisasharpriseinpopularity.Inthisbackground,thedevelopmentofe-commercealsoshowedatendencytowin.Ononehand,thearrivalofe-businessmodelstofacilitatepeople'sl

2、ives,ontheotherhand,italsopromotesthedevelopmentandtransformationofbusinessmodels.Today,thenetworkhaspenetratedintothelivingamongtheChinesepeople.What’more,onlineshoppingasoneofthemajornetworkapplications,moreandmorepeoplehaveaccesstoknowledge,andunder

3、standinganduseofe-commercealsowillbecomeinter-enterprise,businessandconsumer’simportantformofcommercialactivitiesandcommunicatewitheachotherbetweenthose.Bearelectricappliancewiththeacceleratingpaceofdevelopment,followedbythenetworkmarketingchannelofunc

4、ertainty.Althoughthepositionoftraditionalbearelectricofthemarketisverynarrow，anditalsohavenodirectthreattothebigbrands，butwiththecontinuousdevelopmentofsomebrands，suchaseggapparatushasbeenpenetratedintothepeoplefieldofvisionslowly.Asoneofthepreferredbr

5、and，graduallymanybusinessplatformalsobegantolaunchthiskindofgoods，itisconceivablethatbearelectricappliancemarketspacewillbedifferentdegreeofbeingoppressed.Notonlythat，thebearelectricinthedevelopmentofthescalecontinuoustoexpand，itsorganizationstructurea

6、ndmanagementsystem，andotheraspectswillfaceseriouschallengeinevitably，deepenthebrandwillbetheproblemofthefuture.Thispaperanalysisthecausesofthenetworkmarketingandtheshortagesandadvantagesofitsdevelopment，andintroducedthedevelopmenttrendofthenetworkmarke

7、tingchannels，namelyB2CandO2Oisthemainfuturedevelopment；ThefollowingnoticetheperformanceofbearelectricapplianceofTmall,Jingdong,Suningyipurchasehelptoanalysisitspresentdevelopmentsituation，byusingSWOTtoanalysistheadvantagesanddisadvantagesofbearelectric

8、appliance，foundtherearelotsofproblemsonmarketdevelopment，marketregulation，pricemanagement，supplychainandafter-saleservice;Onthebasisofaboveanalysis，wecanknowthedevelopmentofmarketpositioning，andwecanfurtherdiscussthenetworkmarketingstra