不确定性规避研究 Study on Uncertainty Avoidance

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1、商务专题研究论文论文题目：StudyonUncertaintyAvoidance学院：应用外语学院年级：2013级专业：商务英语班级：2班小组成员：指导教师：2016年12月14日AbstractUncertaintyavoidanceisoneoffivekeyqualitiesor dimensions measuredbytheresearcherswhodevelopedtheHofstedemodelofculturaldimensions toquantifyculturaldiff

2、erencesacrossinternationallinesandbetterunderstandwhysomeideasandbusinesspracticesworkbetterinsomecountriesthaninothers.Thisthesiswillanalyzesomephenomenonbasedonuncertaintyavoidanceandhelpustocommunicatewithothersbetterinsomecross-culturalinternatio

3、nalsituation.Keywordsuncertaintyavoidance;culturaldifferences;challengesContentsAbstract1Introduction12TheoryFramework13LiteratureReview24CaseAnalysis35Conclusion4IntroductionWiththestrengthofworldeconomiccorporation,itisbecomeclearthatthecommunicati

4、onindifferentcultureisincreasingimportant.Soweshouldputmoreattentiononcross-culturalcommunication.In cross-culturalpsychology,uncertaintyavoidance isasociety'stoleranceforuncertaintyandambiguity.Itreflectstheextenttowhichmembersofasocietyattempttocop

5、ewithanxietybyminimizinguncertainty.Theuncertaintyavoidancedimensionexpressesthedegreetowhichatypicalpersoninasocietyfeelsuncomfortablewithasenseofuncertaintyandambiguity.Thefundamentalissuehereishowasocietydealswiththefactthatthefuturecanneverbeknow

6、n:shouldwetrytocontrolthefutureorjustletithappen?Countriesexhibitingstronguncertaintyavoidanceindex(UAI)maintainrigidcodesofbeliefandbehaviorandareintolerantofunorthodoxbehaviorandideas.WeakUAIsocietiesmaintainamorerelaxedattitudeinwhichpracticecount

7、smorethanprinciples.Thewriterwouldintroducethebasicinformationofuncertaintyavoidanceandanalyzetheapplicationindifferentsituation.2TheoryFrameworkUncertaintyavoidanceisoneoffivekeyqualitiesordimensionsmeasuredbytheresearcherswhodevelopedtheHofstedemod

8、elofculturaldimensionstoquantifyculturaldifferencesacrossinternationallinesandbetterunderstandwhysomeideasandbusinesspracticesworkbetterinsomecountriesthaninothers.Accordingtothetheory'sframework,thedimensionsareonlyapplicabletoasocietyasawhole,notfo