不确定性规避研究studyonuncertaintyavoidance

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1、商务专题研究论文论文题目：StudyonUncertaintyAvoidance学院:年级:专业:应用外语学院2013级商务英语班级：2班小组成员：指导教师：2016年12月14日AbstractUncertaintyavoidanceisoneoffivekeyqualitiesordimensionsmeasuredbytheresearcherswhodevelopedtheHofstedemodelofculturaldimensionstoquantifyculturaldifferencesacrossinternationa

2、llinesandbetterunderstandwhysomeideasandbusinesspracticesworkbetterinsomecountriesthaninothers.Thisthesiswillanalyzesomephenomenonbasedonuncertaintyavoidanceandhelpustocommunicatewithothersbetterinsomecross-culturalinternationalsituation.Keywordsuncertaintyavoidance;cultu

3、raldifferences;challengesContentsAbstract1Introduction12TheoryFramework13LiteratureReview24CaseAnalysis35Conclusion4IntroductionWiththestrengthofworldeconomiccorporation，itisbecomeclearthatthecommunicationindifferentcultureisincreasingimportant.Soweshouldputmoreattentiono

4、ncross-culturalcommunication.Incross-culturalpsychology，uncertaintyavoidanceisasociety’stoleranceforuncertaintyandambiguity.Itreflectstheextenttowhichmembersofasocietyattempttocopewithanxietybyminimizinguncertainty.Theuncertaintyavoidancedimensionexpressesthedegreetowhich

5、atypicalpersoninasocietyfeelsuncomfortablewithasenseofuncertaintyandambiguity.Thefundamentalissuehereishowasocietydealswiththefactthatthefuturecanneverbeknown:shouldwetrytocontrolthefutureorjustletithappen?Countriesexhibitingstronguncertaintyavoidanceindex(UAI)maintainrig

6、idcodesofbeliefandbehaviorandareintolerantofunorthodoxbehaviorandideas.WeakUAIsocietiesmaintainamorerelaxedattitudeinwhichpracticecountsmorethanprinciples.Thewriterwouldintroducethebasicinformationofuncertaintyavoidanceandanalyzetheapplicationindifferentsituation.2TheoryF

7、rameworkUncertaintyavoidanceisoneoffivekeyqualitiesordimensionsmeasuredbytheresearcherswhodevelopedtheHofstedemodelofculturaldimensionstoquantifyculturaldifferencesacrossinternationallinesandbetterunderstandwhysomeideasandbusinesspracticesworkbetterinsomecountriesthaninot

8、hers.Accordingtothetheory’sframework，thedimensionsareonlyapplicabletoasocietyasawhole，notforeach