中国移动智能定制终端营销策略分析——以西青分公司为例

《中国移动智能定制终端营销策略分析——以西青分公司为例》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、regionalsubsidiariesandbranchestosufficientlyincreasethesalesofdesignedintelligentterminals.KeyWords:DesignedIntelligenceTerminal,XiqingBranchChinaMobile,Marketing目录第一章绪论........................................................................................................

2、.........11.1本文分析背景...............................................................................................................11.2本文分析的目的和意义.............................................................................................21.3本文分析的内容和方法.......................

3、......................................................................21.3.1波特五力模型....................................................................................................31.3.24P营销理论................................................................................

4、.....................31.4智能定制终端相关名词介绍.....................................................................................41.4.1智能终端的含义................................................................................................41.4.2定制终端的含义..............................

5、..................................................................41.4.3智能定制终端营销的必要性、可行性........................................................41.5国外电信运营商智能定制终端销售的发展现状与策略...................................81.5.1欧洲沃达丰.........................................................

6、.................................................91.5.2美国AT&T..........................................................................................................91.5.3日本NTTDoCoMo.........................................................................................1

7、01.5.4韩国SKT...........................................................................................................10第二章西青移动智能定制终端销售的发展历程与现状.......................................112.1公司简介...................................................................................

8、...................................112.1.1中国移动天津公司简介..............................