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1、-------AbstractIntegrationgraduallybecomethedevelopmenttrendoftheglobaleconomy,and
thusplaysanimportantroleinthedevelopmentofenterprisesintheinternational
market.EspeciallyafterChinajoinedtheWTO,thesurvivalofcoastalcitiesbyexport
enterprises,especiallytoknowtheimportantsupportbusines
2、sdevelopmentstrategyis
todeveloptheinternationalmarket,andtosomeextentthedevelopmentof
internationalmarketingcompaniesdeterminetheeconomiclevelandoverall
profitabilityability.Howdoyougetinachangingenvironmentmoreopportunities
fordevelopmentandsurvivalbecamemoreandmorebusinessgoal.Fro
3、mtheperspectiveofthedomesticmotorcycleindustry,theindustryisina
difficultperiodofdevelopment,suchas:motorcyclestagnantconsumerdemand,
producthomogeneity,etc;fromtheperspectiveoftheinternationalmotorcycle
industry,motorcycleSoutheastAsiaindustryisundergoingnewchanges,suchas:
consumerp
4、ersonalizationgraduallyrevealed,needsbecomediversified,the
traditionalmarketingtoolstostimulatetheconsumermarkethaslostitsrolein
increasingthecostofdistribution,whileadministrativeexpensesincreased
competition,theindustrymoretobigger,butthemarketcapacityastheSoutheast
Asianmarketando
5、thernon-developedcountriesstillfurtherexpansion,andsoon.
Inthispaper,Xcompanyastheresearchobject,byalargenumberofdomestic
andforeignliteraturereviewtoreadandanalyze,usingchannelmanagementtheory,
thetheoryofsuper-channels,combinedwithXcorporateandindustrybackground,
analysisoftheX'scu
6、rrentSoutheastAsianmarketmarketingstatus.Throughthe
implementationofthemarketingenvironmentmarketingstrategyinSoutheastAsiato
conductresearchandanalysis,mainlytheSoutheastAsianmarketforXcompany
marketingstrategytheproblemswerediscussed.Themaincontentsofthisstudy,
conclusionsaresummar
7、izedasfollows:(1)ThecurrentsituationinSoutheastAsiaMotorcycleMarketingInrecentyears,thedomesticmotorcycleindustryisfacinganumberofweakand
consumerindustrydecline,developmentdifficultpredicament.Foreignmotorcycle
industrytherearemanyvariablesintheindustry,alwayschangingtheoperatingmod
8、e,
changingc
