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1、-------AbstractAbstractTheX3SoftwareMarketingResearchofBKCompanyWiththerapidgrowthofsocialprogressandeconomicdevelopmentofthehairdressingindustryledtotheprogressofthehairdressingindustrymanagementsoftware.Inordertocopewiththechangesinthecurrentmarketandcompetitio
2、n,BK,asabeautysalonmanagementsoftwaredevelopersandserviceproviders,butalsoneedtodevelopandconstantlyimprovethecurrentmarketingstrategy.Inthispaper,theauthor'scompanyasanexample,firstofall,needtostudytheissuesraisedbytheintroductionoftheBKcompany,product,andmarket
3、ingstrategiesandcontent.Secondly,BKmacroeconomicenvironment,internalenvironment,existingmarketconditions,competitorsanalysistoidentifytheopportunities,threats,strengths,weaknesses,anddeterminethestrategyfortheenterprisethroughtheSWOTmethod.Again,throughtheanalysi
4、sofproductmarketingsituation,thelasttofindoutamarketingstrategyforthecompany'sproducts.Thispaperisdividedinto6parts,thefirstpartisintroduction,mainlyonthe
researchbackgroundandsignificanceofthismethodandpath;thesecondpartis
thehairdressingindustrysoftwaremarketth
5、eoryandrelatedresearch,mainly
introducestheapplicationofmarketingtheory,marketsegmentationand
positioningandhairdressingindustrysoftware;thethirdpartistheanalysisof
developmentsituationofBKcompany,mainlyintroducesthemacroenvironment
analysisandBKdevelopmentoftheb
6、eautyindustryandsoftwareindustry
marketcompetitionanalysis.Thefourthpartistheanalysisofthemainproducts
ofBKcompanyandtheproductoftheexistingmarketconditionsandproblems;
thefifthpartisacombinationofmarketingstrategyofBKcompany,mainly
introducestheproductstrategy,p
7、ricestrategy,promotionstrategy,channel
strategy;thesixthchapteristheprospectofthefuture,thecompanyintroduced
theBKproductthedirectioninthefuture,accordingtoatpresentthedemand
customermarket,ispresentedinavarietyofmainstreamapplicationonthe
mobileterminalbeautysal
8、onssoftwareX3productsinthefuture,andtheIII-----------Abstractcombinedapplicationofcloudcomputing.Throughthisanalysis,tohelpthetheBKcompanywhileimprovingthemark