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1、AbstractIntegrationgraduallybecomethedevelopmenttrendoftheglobaleconomy,andthusplaysanimportantroleinthedevelopmentofenterprisesintheinternationalmarket.EspeciallyafterChinajoinedtheWTO,thesurvivalofcoastalcitiesbyexportenterprises,especiallytoknowtheimportantsupportbusinessdevelopmentstrategy
2、istodeveloptheinternationalmarket,andtosomeextentthedevelopmentofinternationalmarketingcompaniesdeterminetheeconomiclevelandoverallprofitabilityability.Howdoyougetinachangingenvironmentmoreopportunitiesfordevelopmentandsurvivalbecamemoreandmorebusinessgoal.Fromtheperspectiveofthedomesticmotorc
3、ycleindustry,theindustryisinadifficultperiodofdevelopment,suchas:motorcyclestagnantconsumerdemand,producthomogeneity,etc;fromtheperspectiveoftheinternationalmotorcycleindustry,motorcycleSoutheastAsiaindustryisundergoingnewchanges,suchas:consumerpersonalizationgraduallyrevealed,needsbecomediver
4、sified,thetraditionalmarketingtoolstostimulatetheconsumermarkethaslostitsroleinincreasingthecostofdistribution,whileadministrativeexpensesincreasedcompetition,theindustrymoretobigger,butthemarketcapacityastheSoutheastAsianmarketandothernon-developedcountriesstillfurtherexpansion,andsoon.Inthis
5、paper,Xcompanyastheresearchobject,byalargenumberofdomesticandforeignliteraturereviewtoreadandanalyze,usingchannelmanagementtheory,thetheoryofsuper-channels,combinedwithXcorporateandindustrybackground,analysisoftheX'scurrentSoutheastAsianmarketmarketingstatus.Throughtheimplementationofthemarket
6、ingenvironmentmarketingstrategyinSoutheastAsiatoconductresearchandanalysis,mainlytheSoutheastAsianmarketforXcompanymarketingstrategytheproblemswerediscussed.Themaincontentsofthisstudy,conclusionsaresummarizedasfollows:(1)ThecurrentsituationinSoutheastAsiaMotorcycleMarketingInrecentyears,thedom
7、esticmotorcycleindustryisfacinganumberofweakandconsumerindustrydecline,developmentdifficultpredicament.Foreignmotorcycleindustrytherearemanyvariablesintheindustry,alwayschangingtheoperatingmode,changingconsumermarket,theneedfornewmarket
