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1、AbstractABSTRACTInrecentyears,China'srealestateindustry,moreandmoreactive,thevastmajorityofthecountry'shousingpricescontinuedtosoar,makingtherealestatemarketiscurrentlyveryactive.Asanimportantpillarofournationaleconomyindustries,thedevelopmentofthereale
2、stateindustrytosomeextent,inpromotingfasterintothecountrytourbanization.Asaresult,thecountryembarkedontherealestateindustry'smacro-control,anddevelopedanumberofpoliciesandmeasurestoregulateandstrengthenthehealthydevelopmentoftheindustry.Meanwhile,inthis
3、changingindustryenvironment,thedevelopmentofthisindustryisalsofacinggreatpressureandintensecompetition.Therefore,DalianConchGroup,thecommercialrealestatecompany,aproper,scientificandfeasibledevelopmentstrategyisitsabilitytosuccessfullydevelopandcontinue
4、toguaranteethesurvivalandgrowth.DalianConchGroup,thecommercialrealestatecompanysinceitsinception,isfacingintenseenvironmentoftherealestatedevelopment,alongwiththeintroductionofourrealestatemarket-relatedregulatorymeasuresandpolicies,inastep-by-stepdevel
5、opmentandgrowth,butwhichalsoappearedmanyoftheproblemsandthebottleneck,whichrequiresthedevelopmentstrategyinthebackgroundbefore,acloserlookatthecompany'sfuturewillbehowtodeveloptherealestatemarket,inwhatformofdevelopment,thepaperisalsointhiscontext,theco
6、mpanydevelopmentstrategiesin-depthanalysis,Ihopethecompanyandeventheoveralldevelopmentoftherealestateindustrytoprovidesomehelp.Theoreticalresearchofthispaperistoreadandanalyzeresearchresultsofotherscholarsweregroundupbyliteraturereview,casestudies,combi
7、ningthecharacteristicsofChina'srealestateindustryiscurrentlyanalyzingthispapercomparativeanalysisoftherealestateoftherealestateindustrycharacteristicsandDalianindustrycharacteristics,analyzesthedevelopmentenvironmentofDalianConchGroupcommercialrealestat
8、ecompanies,suchastheSWOTanalysismodel,thecompany'sinternalandexternalenvironmentforthedevelopmentofadetailedanalysis,andfinally,thearticleproposedforDalianChongInvestmentGroup'sdevelopmentstrategyhowtoimplementandsafeguardthecomp
