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1、广告英语的模糊性的探析ok3aybedescribedasthescienceofarrestingthehumanintelligencelongenoughtogetmoneyfromit.Itisthusclearthatadvertisinghasplayedadecisiveroleintoday’sbusinessethepointofattention.SothoroughandtheoreticalstudiesonlanguagefeaturesofEnglishadvertisinghelpsimp
2、roveboththeunderstandinganddesigningofsuccessfuladvertisements.Afterabriefintroductiontoadvertising,advertisinglanguage,fuzzinessandfuzzylinguistics,thethesisisfocusedonthelinguisticrealizationsoffuzzinessinadvertisingEnglishfromthefolloanticrealizationandrhetor
3、icaldevices.Inthesemanticanalysis,fuzzyqualifiers,numericalfuzzyquantifiers,fuzzyverbs,descriptiveadjectivesandsymbolsandabbreviationsareanalyzedtorevealfuzzynaturethatareusedbyadvertiserstoachievetheirpersuasiveends.arketingAssociationasfollounicationofinformat
4、ionusuallypaidforandusuallypersuasiveinnature,aboutproducts,servicesorideasthroughthevariousmedia.[2]Itisnotdifficultforustofindoutfourponentsofadvertisingfromtheexplanationabove.First,advertisingisdirectedtothegeneralpublicratherthanindividuals.Second,theinform
5、ationconveyedbyadvertisingcanbemercialornon-mercial.(mercialadvertisingseeksprofits,ercialadvertisingsponsoredbygovernmentornonprofitorganizationsisusedtopublicizetheorganization,seekdonationsorcallforsomeactionsbeneficialtosociety.)[1][2]下一页ok3unicationreferred
6、toasamedium,suchas:TV,radio,neagazinesandsoon.Fourth,anyadvertisingislaunchedbyidentifiedsponsorsororganizationsercialadvertisingorpublicinterestsadvertising.Indeed,advertisingistheresultofhighdegreeofdevelopmentofmodityeconomy.Inordertomaketheirgoodssellanandme
7、rchantstriedeverymeanstotriggertheconsumerstobuytheirproducts.HenrySampsondescribedthebeginningofadvertisinginhisongtradesmenandmerchantstomakegoodtheirostaslongasthecustomsofbuyingandselling,anditisbutnaturedtosupposethatadvertisementsinsomeshapeorformhaveexist
8、ednotonlyfromtimeimmemorial,butalmostforalltime.[3]Untilnoentoftheyandtheaccelerationofglobalizationprocess,advertisinghasplayedaveryimportantroleintoday’sbusinessent
