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1、-------上海交通大学MBA学位论文上海泰正实业有限公司的发展战略分析insideofthecompany.ShanghaiTAIGNCo.,Ltd.(TAIGN)isoneofVEMoperationcompanies.Afterfoundedabout20yearsago,TAIGNhasaccumulatedawealthofoperationalexperienceandexertedatremendousinfluencebrandinfluence.Itsconceptofdigitalterminaloperationmodelbecomesaleadin
2、gforceintheVEMindustry.However,someweaknessofitinthecompanyoperation,suchasthehighcommodityprices,severedamageofthemachines,weaksupportfromitssuppliersandlackofmarketingexperienceleadtoaslowdevelopmentandsmallprofit.Since2011,TAIGNstartedwithanewstrategywhichengagedthecompanyintodifferenti
3、ndustryandbusinessinthesametime,liketherefrigeratormanufacturing,ITindustry,estateindustryandsoon.Butallthesedidnotsucceed,andevengetthecompanyintoanembarrasssituationinwhichitscashflowwasalmostbroken.Therefore,thisessaywillmakeadetailedanalyzingbythetoolsofEFE,IFEandSWOTtheopportunitiesan
4、dthreatensintheindustryenvironmentandthestrengthandweaknessinsideofthecompanyitself,andrebuildanewstrategyforTAIGNtohelpitwiththedevelopmentintheprosperousstageofVEMindustry.KEYWORDS:DevelopmentStrategy,StrategyFormulation,StrategyMaps,VendingMachine,TaignIndustryIII-----------上海交通大学MBA学位论
5、文上海泰正实业有限公司的发展战略分析目录第一章绪论...............................................................11.1分析背景............................................................11.2分析意义............................................................21.2.1了解自动售货机行业的发展状况...................................21.2.2充分了解企
6、业内部状况...........................................31.2.3对数字化发展模式进行可行性分析.................................31.2.4为企业战略实施提供思路与方向...................................31.3分析内容及框架......................................................31.4分析方法............................................................
7、4第二章战略制定的相关理论.................................................62.1战略制定的过程......................................................62.2战略制定的工具......................................................72.2.1PEST分析.....................................................72.
