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ID:32137671
大小:2.13 MB
页数:44页
时间:2019-01-31
《上海雪岩实业有限公司发展战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、万方数据093025462何祖章上海雪岩实业有限公司发展战略研究——_——————————————————————————————————————————————一ABSTRACTThispaperbasisonthetheoryofstrategicdevelopment,combinedtherealstrategicproblemswhatthecompanyfacedwith,raisethedevelopmentbottleneckquestionsinthedilemmaoflargeandmediurn-sizedp
2、rivatecompany,thisisthestrategicmaking、changingstylesandaseriesofproblemsinprocess.TakeShanghaiXueyanIndustrialCo。LTDaSavividtypicalpresentcaseofthesteeltradingindustrial,combinedstrategictheoryandstrategicexampletightly,analysisthestatueofsteeltradingindustrydeeplyan
3、dgettheappropriatedevelopmentstrategicforShanghaiXueyan.ThispapereitherlookingforwardingtohelpShanghaiXueyancompanytomakedevelopmentstrate91candputintoeffect,orhopingCangivethesametradecompaniesalittlerespireandcanuseforrefe:renceforthem.Nowthesteelindustryindepressio
4、n,thecostofironoreandenergygoesup,theprofitofsteelmillislessandlessevengotothemarginofloss.Thesteelmill,asforthesteeltradingcompanyisinastrongposition,ifsteelmillcan’tleaveenoughprofitroomforthetradingcompany,andthedemandofcustomerismoreandmorehigher,SOthesteeltrading
5、companyisgotoharderandharder.Besidethis,thecountrymacropolicyadjustment,moneysqueezecontinuingly,it'snodoubttomadeitworseforthosesteeltradingcompanyofintensiveindustry.Underthissituation,peoplehavedifferentoptions·Thestrategicofdevelopmentofsteeltradingcompanypointthe
6、positionforthoseextensiveoperationcompany,andanalysisthedevelopmentstrategictheoryofXueyanemergedasthetimerequired.Therearesixpartofthispaper,thefirstpartisonthebasisofreviewthedevelopmentstrategictheoryofthecompany,elaboratethemethodandthemeaningofmabngandprocessingt
7、hedevelopmentstrategicofXueyancompany;ThenthesecondpartisanalysisdeeplyabouttheoutsidesituationstrategicandthetrendofdevelopmentofXueyancompany;ThethirdpartisanatomytheinternalresourceandthecorecompetenceofXueyancompany;TheforthpartiscomparethedifferenceofXueyancompan
8、yandthestandardcompanyofsteeltradingcompany;Thefifthpartismakingstrategictargetandmakingpositionofproperdevelopmentstrategic
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