资源描述：
《上海泰正实业有限公司的发展战略-研究》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、上海交通大学MBA学位论文上海泰正实业有限公司的发展战略研究insideofthecompany.ShanghaiTAIGNCo.,Ltd.(TAIGN)isoneofVEMoperationcompanies.Afterfoundedabout20yearsago,TAIGNhasaccumulatedawealthofoperationalexperienceandexertedatremendousinfluencebrandinfluence.Itsconceptofdigitalterminaloperationmodelbecomesale
2、adingforceintheVEMindustry.However,someweaknessofitinthecompanyoperation,suchasthehighcommodityprices,severedamageofthemachines,weaksupportfromitssuppliersandlackofmarketingexperienceleadtoaslowdevelopmentandsmallprofit.Since2011,TAIGNstartedwithanewstrategywhichengagedthecompan
3、yintodifferentindustryandbusinessinthesametime,liketherefrigeratormanufacturing,ITindustry,estateindustryandsoon.Butallthesedidnotsucceed,andevengetthecompanyintoanembarrasssituationinwhichitscashflowwasalmostbroken.Therefore,thisessaywillmakeadetailedanalyzingbythetoolsofEFE,IF
4、EandSWOTtheopportunitiesandthreatensintheindustryenvironmentandthestrengthandweaknessinsideofthecompanyitself,andrebuildanewstrategyforTAIGNtohelpitwiththedevelopmentintheprosperousstageofVEMindustry.KEYWORDS:DevelopmentStrategy,StrategyFormulation,StrategyMaps,VendingMachine,Ta
5、ignIndustryIII万方数据上海交通大学MBA学位论文上海泰正实业有限公司的发展战略研究目录第一章绪论...............................................................11.1研究背景............................................................11.2研究意义............................................................21.2.1了解自动售货机行业的发展状况.....
6、..............................21.2.2充分了解企业内部状况...........................................31.2.3对数字化发展模式进行可行性分析.................................31.2.4为企业战略实施提供思路与方向...................................31.3研究内容及框架......................................................31.4研究方法........
7、....................................................4第二章战略制定的相关理论.................................................62.1战略制定的过程......................................................62.2战略制定的工具......................................................72.2.1PEST分析.......................
8、..............................72.2.2波特五力分析.....
