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1、毕业设计（英文翻译）译文内容Themercerizedandinternationalizedbackground（我国汽车工业的自主开发）译文出处TheJournalofEuropeanEnvironmentalPolicy(Wiley)系别：经济管理学院专业：汽车营销班级：****学生姓名：***学号：*****指导教师：16ThemercerizedandinternationalizedbackgroundAtpresent，underthemercerizedandinternationalizedbackground，howtostr
2、engthentheindependentdevelopmentabilityofourcountry’sautoindustryhasbecometheurgentproblemtobesolved．Thisarticle，byreferringtotheexperienceofdevelopedcountriesofautomobileindustryinimplementingtheindustrialpolicyandcomparingthetworegulationsmadein1994and2OO4aboutindependentin
3、tellectualpropertyrightintheindustrialpolicy，hasputforwardpolicyrecommendationsofsupportingindependentdevelopmentofourcountry’sautoindustry．Abrandbasedonmarketispromisesforaproduct'scapability,qualityandservice.Uptonow,well-knownautomobilebrandsareaccountingfortwopercentoftwo
4、hundredfarfamedbrandsinallcountry.Meanwhile,aftergoingintoWTO,agreatsetofforeignautomobileenterprisespossessinggoodquality,favorablecapability,knightservicewillenterintoourcountryandbringafire-newideaofbrandforourdomesticconsumers.Nodoubt,thatwillnotonlygreatlyimpactonourdome
5、sticautomobileenterprises,whichdon'thavethecapabilityofindependentexploitationandtheconsciousnessofbrandcultivation,butalsoaffectdevelopmentofautomobileindustry.So,duringthecrucialperiod,ourcountryneedsurgentlybrandsofgreatcompetitivepower,whichcandriveandpromptdevelopmentofa
6、utomobileindustry.Thepaper,startingwiththeanalysisofbrandandcombiningwiththetheoryofstrategymanagement,regardingcarmakersasobject,depictsdevelopmentpanoramaofdomesticautomobileindustryandprovidessomesimplethoughtsaboutbreedinganddevelopingautomobilebrandinourcountry,throughst
7、udyingstudyingproblemsrelatingtoautomobilebrand.ItistheprimarystudyingintentionthatupgradescorecompetencyOfdomesticautomobileenterprisesandimpelsdevelopmentofautomobileindustry,recurringtoputtingforwardsomerelatedtacticsofbreedinganddevelopingautomobilebrandinourcountry.Thepa
8、per'smeaningconsiststwopoints:thefirst,itmakesenterprisesattachimpor
