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1、外文翻译ThemercerizedandinternationalizedbackgroundAtpresent，underthemercerizedandinternationalizedbackground，howtostrengthentheindependentdevelopmentabilityofourcountry’sautoindustryhasbecometheurgentproblemtobesolved．Thisarticle，byreferringtotheexperienceofdevelopedcountriesofautomo
2、bileindustryinimplementingtheindustrialpolicyandcomparingthetworegulationsmadein1994and2OO4aboutindependentintellectualpropertyrightintheindustrialpolicy，hasputforwardpolicyrecommendationsofsupportingindependentdevelopmentofourcountry’sautoindustry．Abrandbasedonmarketispromisesfor
3、aproduct'scapability,qualityandservice.Uptonow,well-knownautomobilebrandsareaccountingfortwopercentoftwohundredfarfamedbrandsinallcountry.Meanwhile,aftergoingintoWTO,agreatsetofforeignautomobileenterprisespossessinggoodquality,favorablecapability,knightservicewillenterintoourcount
4、ryandbringafire-newideaofbrandforourdomesticconsumers.Nodoubt,thatwillnotonlygreatlyimpactonourdomesticautomobileenterprises,whichdon'thavethecapabilityofindependentexploitationandtheconsciousnessofbrandcultivation,butalsoaffectdevelopmentofautomobileindustry.So,duringthecrucialpe
5、riod,ourcountryneedsurgentlybrandsofgreatcompetitivepower,whichcandriveandpromptdevelopmentofautomobileindustry.Thepaper,startingwiththeanalysisofbrandandcombiningwiththetheoryofstrategymanagement,regardingcarmakersasobject,depictsdevelopmentpanoramaofdomesticautomobileindustryand
6、providessomesimplethoughtsaboutbreedinganddevelopingautomobilebrandinourcountry,throughstudyingstudyingproblemsrelatingtoautomobilebrand.ItistheprimarystudyingintentionthatupgradescorecompetencyOfdomesticautomobileenterprisesandimpelsdevelopmentofautomobileindustry,recurringtoputt
7、ingforwardsomerelatedtacticsofbreedinganddevelopingautomobilebrandinourcountry.Thepaper'smeaningconsiststwopoints:thefirst,itmakesenterprisesattachimportancetoautomobilebrandinconsciousnessandknowitafresh;thesecond,itadvancessomeoperationaltacticsbydemonstrationanalysis,whichcanbe
8、usedforreferencebyenterprisesandi
