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1、毕业设计(英文翻译)译文内容Themercerizedandinternationalizedbackground(我国汽车工业的自主开发)译文出处TheJournalofEuropeanEnvironmentalPolicy(Wiley)系别:经济管理学院专业:汽车营销班级:****学生姓名:***学号:*****指导教师:16ThemercerizedandinternationalizedbackgroundAtpresent,underthemercerizedandinternationalizedbackground,howtostr
2、engthentheindependentdevelopmentabilityofourcountry’sautoindustryhasbecometheurgentproblemtobesolved.Thisarticle,byreferringtotheexperienceofdevelopedcountriesofautomobileindustryinimplementingtheindustrialpolicyandcomparingthetworegulationsmadein1994and2OO4aboutindependentin
3、tellectualpropertyrightintheindustrialpolicy,hasputforwardpolicyrecommendationsofsupportingindependentdevelopmentofourcountry’sautoindustry.Abrandbasedonmarketispromisesforaproduct'scapability,qualityandservice.Uptonow,well-knownautomobilebrandsareaccountingfortwopercentoftwo
4、hundredfarfamedbrandsinallcountry.Meanwhile,aftergoingintoWTO,agreatsetofforeignautomobileenterprisespossessinggoodquality,favorablecapability,knightservicewillenterintoourcountryandbringafire-newideaofbrandforourdomesticconsumers.Nodoubt,thatwillnotonlygreatlyimpactonourdome
5、sticautomobileenterprises,whichdon'thavethecapabilityofindependentexploitationandtheconsciousnessofbrandcultivation,butalsoaffectdevelopmentofautomobileindustry.So,duringthecrucialperiod,ourcountryneedsurgentlybrandsofgreatcompetitivepower,whichcandriveandpromptdevelopmentofa
6、utomobileindustry.Thepaper,startingwiththeanalysisofbrandandcombiningwiththetheoryofstrategymanagement,regardingcarmakersasobject,depictsdevelopmentpanoramaofdomesticautomobileindustryandprovidessomesimplethoughtsaboutbreedinganddevelopingautomobilebrandinourcountry,throughst
7、udyingstudyingproblemsrelatingtoautomobilebrand.ItistheprimarystudyingintentionthatupgradescorecompetencyOfdomesticautomobileenterprisesandimpelsdevelopmentofautomobileindustry,recurringtoputtingforwardsomerelatedtacticsofbreedinganddevelopingautomobilebrandinourcountry.Thepa
8、per'smeaningconsiststwopoints:thefirst,itmakesenterprisesattachimpor