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1、Themercerizedandinternationalizedbackground外文翻译ThemercerizedandinternationalizedbackgroundAtpresent，underthemercerizedandinternationalizedbackground，howtostrengthentheindependentdevelopmentabilityofourcountry’sautoindustryhasbecometheurgentproblemtobesolved
2、．Thisarticle，byreferringtotheexperienceofdevelopedcountriesofautomobileindustryinimplementingtheindustrialpolicyandcomparingthetworegulationsmadein1994and2OO4aboutindependentintellectualpropertyrightintheindustrialpolicy，hasputforwardpolicyrecommendationsof
3、supportingindependentdevelopmentofourcountry’sautoindustry．Abrandbasedonmarketispromisesforaproduct'scapability,qualityandservice.Uptonow,well-knownautomobilebrandsareaccountingfortwopercentoftwohundredfarfamedbrandsinallcountry.Meanwhile,aftergoingintoWTO,
4、agreatsetofforeignautomobileenterprisespossessinggoodquality,favorablecapability,knightservicewillenterintoourcountryandbringafire-newideaofbrandforourdomesticconsumers.Nodoubt,thatwillnotonlygreatlyimpactonourdomesticautomobileenterprises,whichdon'thavethe
5、capabilityofindependentexploitationandtheconsciousnessofbrandcultivation,butalsoaffectdevelopmentofautomobileindustry.So,duringthecrucialperiod,ourcountryneedsurgentlybrandsofgreatcompetitivepower,whichcandriveandpromptdevelopmentofautomobileindustry.Thepap
6、er,startingwiththeanalysisofbrandandcombiningwiththetheoryofstrategymanagement,regardingcarmakersasobject,depictsdevelopmentpanoramaofdomesticautomobileindustryandprovidessomesimplethoughtsaboutbreedinganddevelopingautomobilebrandinourcountry,throughstudyin
7、gstudyingproblemsrelatingtoautomobilebrand.ItistheprimarystudyingintentionthatupgradescorecompetencyOfdomesticautomobileenterprisesandimpelsdevelopmentofautomobileindustry,recurringtoputtingforwardsomerelatedtacticsofbreedinganddevelopingautomobilebrandinou
8、rcountry.Thepaper'smeaningconsiststwopoints:thefirst,itmakesenterprisesattachimportancetoautomobilebrandinconsciousnessandknowitafresh;the第17页（共17页）Themercerizedandinternationalizedbackgroundsecond,ita
